Pitch Perfect: Advising vendors on pricing to sell

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Savvy sellers are beginning to understand the risks of overcooking an asking price in the current market, says PCL agent Nic Pejacsevich

Written by

Nic Pejacsevich

Founder at Nicolas Van Patrick

Nic Pejacsevich founded boutique estate agency Nicolas Van Patrick alongside Patrick Alvarado in 2014. Based in Knightsbridge, the firm covers sales, lettings and property management across Knightsbridge, Belgravia, Kensington & Chelsea and Mayfair.

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It is a shame that the valuation process is often lost in the pounds-per-square-foot exercise while key factors - including uniqueness and development potential - remain overlooked, writes Nic Pejacsevich…