Views Opinions & musings from our contributors

On the changing face of luxury property marketing

Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what’s coming next?

Death of the traditional estate agent?

‘In this tough market, a good, “proper” Estate Agent has more value than ever’, says buying agent Tracy Kellett, as she questions the business sense of low fixed-fee operations, and argues that many traditional agents are failing to sell-in their biggest USP…