About us

PrimeResi is the leading news, insight & opinion resource for the UK’s prime residential property sector.

Required reading for luxury property professionals.

Launched in 2012, PrimeResi is now firmly established as an essential tool for the major players at the top of the residential property market, providing intelligent, informed coverage of all the issues affecting the UK’s £2m+ resi industry, from market trends and government policy to planning and architecture; sales and marketing to design and interiors; new developments and construction to key people moves and senior job opportunities.

Our subscribers are the movers and shakers at the top of the market, responsible for billions of pounds-worth of seven-figure-plus deals each year, while our contributors are the most opinionated and authoritative characters in prime property.

PrimeResi is edited by brothers Dan and Matt Crofton, and is published by Property Publishing Group Ltd.

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Informed, opinionated & entertaining.

Alongside daily breaking news, PrimeResi features regular commentary and analysis from some of the most informed, opinionated and entertaining characters in the luxury property industry.

From buying agents and boutique agency owners to directors of Blue Chip developers, our panel of contributors deliver invaluable real-world insights on the market, trends and business.

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The prime movers at the top of the market.

We are proud to count most of the UK’s top buying agents, specialist high-value estate agents, and ultra-prime property developers amongst our Professional Members. In addition, we have a strong level of support from high-end property investors and funds, interior designers and architects, private client financial and legal advisors, and more.

PrimeResi Professional Members get unlimited access to all content, including daily news, in-depth articles, and our invaluable Resources section – featuring property market data and an unique searchable library of reference briefings and research reports.

Image: The LonRes Summer Party 2017; PrimeResi was media partner.

Matt Crofton

Matt was formerly Publisher of the award-winning Spear’s magazine and Managing Editor of magazines and yearbooks for the Annabel’s group of private members clubs, Aspinalls casino, the Epsom Derby Festival, Sudeley Castle and the Historic Grand Prix Cars Association. He has appeared as a property expert on Radio 4, has sat on panels for various HNW and property-related awards events, and writes on art, finance, property and travel for a wide range of publications and clients including Quintessentially Magazine, Sunseeker yachts and Conrad Hotels.

Dan Crofton

Dan has over 20 years of experience in the prime residential property industry, and a law degree to boot. Before co-founding PrimeResi, he was Managing Partner of a specialist buying agency, completing major acquisitions for a high-profile individuals and corporate clients throughout prime central London and the Home Counties. He now edits PrimeResi, and regularly provides copy-writing and consultancy services to Blue Chip real estate clients.