Emma Fildes: Observations from the field
Market indices have given sellers false hope, reports buying agent Emma Fildes, and there is an air of desperation amongst those who went too big on price before the summer.

Emma Fildes is Founder of property buying agency Brickweaver.
‘Asking prices in the majority of PCL remain frankly delusional’: Emma Fildes on a rollercoaster year for resi property
From the post-pandemic frenzy to the sticky situation buyers & sellers find themselves in today, how the market has changed in just 12 months.
By Emma Fildes
UK market ‘is becoming more free flowing,’ says buying agency – but ‘it is far too soon to call this a full recovery’
'With many buyers spoilt for choice and sellers keen to get a deal done, generous discounts are still achievable for buyers who do their homework and negotiate effectively,' says Garrington.
By PrimeResi
Lucian Cook: Painting a picture of Prime Central London’s ‘decade of adaptation’
Savills' Head of Residential Research appraises how PCL's property market has changed over the past ten years - since George Osborne's sweeping reform of the property tax regime - and looks ahead to what…
By Lucian Cook
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Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
By PrimeResi
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