Lucian Cook: Painting a picture of Prime Central London's 'decade of adaptation'
Savills' Head of Residential Research appraises how PCL's property market has changed over the past ten years - since George Osborne's sweeping reform of the property tax regime - and looks ahead to what may shape trends next.
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Grey Whales, Ground Squirrels & the London Walrus: Lucian Cook’s field guide to PCL’s changing environment
A changing tax landscape has opened up a buying opportunity in central London, writes Lucian Cook of Savills – and with it, a shift in HNW buyer profiles.
Much Ado About Nothing: Why bifurcation, not decline, is the real story in Prime Central London
Richard Rogerson explains how quality is now defining liquidity in the capital’s top neighbourhoods - and flags more key trends to watch in 2026, from shifting demographics to the return of debt.
From the small screen to the big smoke: On 25 years of Location, Location, Location & the re-evaluation of prime London property
Savills' research chief Lucian Cook reflects on the ups and downs of recent years, and how the latest run of events - from a new government to tax changes - could shape the prime property market in 2025.