Marketing
ZPG starts promoting online agents
As OnTheMarket - the new property portal that's banned online-only agents - gears up for its big launch at the end of this month, Zoopla Property Group has featured an online estate agent on PrimeLocation's…
St George pulls One Blackfriars promo video after social media backlash
So soon after Redrow's American Psycho fiasco, Berkeley Group's St George has had to pull one of its marketing videos after the internet got upset by its gaucheness.
D&G boss rails against ‘ill-informed guff’ surrounding OnTheMarket launch
Ed Mead of independent agency Douglas & Gordon reckons there's rather a lot of "guff" being pedalled about the impending launch of OnTheMarket
‘Terrifying’ Redrow promo video causes a stir
National housebuilders aren't known for pushing the boundaries - in an arty sense anyway - but a marketing video for Redrow's new London Collection has got tongues wagging all over the internet for its…
Why the UK property industry needs to rethink its definition of ‘Prime Resi’
In 2015, 'Prime Residential' should mean high quality homes in sought after addresses across the UK, not just in Central London, says house building boss Bob Weston...
One Other Portal: Savills and Chestertons make their decisions
We know we promised to spare you all the Rightmove vs.
Cadogan Estate collaborates with design magazine on pop-up apartment
The Cadogan Estate has collaborated with design bible Wallpaper* on a pretty innovative pop-up project at its new scheme in Knightsbridge.
Publishing group backs OnTheMarket.com
Regional property/lifestyle publishing group Archant is backing estate agent-owned challenger portal OnTheMarket
Knight Frank: Rightmove is ‘best choice available at this time’
Agents Mutual co-founder Knight Frank has opted to ditch Zoopla and go with Rightmove under OnTheMarket's "two portal rule"
OnTheMarket opens short-term membership option
Agents' Mutual has opened up the final membership tier for OnTheMarket.com, aimed at the cautious and commitment-phobic
Rock n’ Rolling In It: Rokstone reveals major expansion plans after record year
Marylebone-based agency Rokstone is gearing up to expand across prime central London, after turning in a bumper year that's seen it shift over £140m worth of top-end stock.
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‘Overwhelmingly one-sided’ portal call for Barton Wyatt
Top-end Surrey estate agency and OnTheMarket.com devotee Barton Wyatt has broken ranks to publicly announce which portal it'll be dropping under Agents' Mutual's two portal rule