Battersea Power Station recruits branding chief to put the scheme ‘firmly on the world map’
BPSDC’s new Head of Brand, Carlin Fier, joins from Brookfield with plans to ‘transform the iconic regeneration project into a globally recognised brand’
Weekday evenings are the best time for generating leads from property portals
Sales listings on Zoopla generate most leads at 9pm on a Wednesday; the sweet spot for rental listings is 8pm on Monday
Signed & Sealed: Why the humble ‘For Sale’ board could be the answer for weary vendors
The incredible commercial potency of the simple ‘For Sale’ or ‘To Let’ board is underestimated by the consumer, and sadly, even by some estate agents, says Trevor Abrahmsohn; vendors and agents looking for leads in a turgid market should embrace the simple solution staring them in the face…
Why the UK property market needs to embrace the social media habits of its US counterparts
A trip to La La Land opens investor Bruce Birkett’s eyes to the massive brand-building potential of social media…
Castle raffle branded ‘unfair’ by Advertising Standards
Cash prizes were awarded instead of the freehold to Orchardton Castle, prompting a complaint to the ASA. The castle’s owner is calling for the ASA itself to be investigated
Which property firms made this year’s Superbrands rundown?
Savills tops the annual league table of Business Superbrands for the 13th year on the trot, while online agency PurpleBricks goes toe-to-toe with consumer giants in the Relevancy index
The Life of Luxury and How to Sell It
Luxury is its own market, but who shops there? Who sells there? What’s the best strategy? Researchers at Harvard Business School have examined consumerism at the top of the curve – from high fashion and luxury watches to prestige cars and top-end experiences – to produce a series of 12 insight papers…
In Pictures: Echlin partners with Floris on Jermyn Street
Boutique property developer Echlin has teamed up with high-end perfumer Floris to sniff out ‘the formula for the perfect home interior’
KFH returns to Zoopla, for now
Another London estate agency signs up to all three major property portals – but plans to drop one next year
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says branding expert Mark Davis…
Playground furore puts private residents’ amenities in the spotlight
Lambeth development prompts ‘outrage’, ‘fury’ & ‘disgust’ after ‘segregating’ children living in social housing from a private play area.
Top estate agencies accused of ‘gaming’ online review scores
Foxtons and Purplebricks have come under fire following an investigation by The Times into Trustpilot reviews.