Marketing
Social Circuit: Hamptons hosts summer soirée for London diplomats
Churchill’s former Pimlico home set the scene for Hamptons’ debut outing with the capital’s diplomatic crowd, following its tie-up with networking organisation YDL earlier this year.
Inside Branded Residences: Six top operators reveal the secrets of successful schemes
Chris Graham of Graham Associates takes a deep dive into the branded residential sector, gaining fascinating insights from senior figures at leading operators Accor, Four Seasons, Hilton, Kerzner, Marriott…
400 agents join new members-only prime property network
Former Black Brick partner's venture has attracted key London players since launching last year.
Real estate branding agency expands in the US & Middle East
Noë & Associates has brought in big-hitters Christina Falzano & Sailesh Jani to drive its international growth plans.
How real-time 3D tech is shaping super-prime sales & marketing
Peter Rogers explains how luxury property developers & marketeers can use the latest advances to maximise their efforts – and why consultation should always be the first step.
UK proptech boss named ‘future leader’ in US real estate list
ADVSR co-founder Elliot Jones recognised by Inman as London-based global marketing platform passes $15bn in listings.
UK buyers ‘overpaying’ for properties with higher energy efficiency ratings
Hefty premiums are not always justified by the actual gains in energy efficiency, say academics, as industry braces for major overhaul of assessment system.
Property marketing in the AI age: Savills & Rightmove ‘dominate’ chatbot search performance
How ChatGPT & its ilk are ripping-up the SEO rulebook for estate agencies & portals - and which brands are winning the Artificial Intelligence race.
Top-end estate agency to list property prices in Bitcoin
Cryptocurrency pricing 'offers an engaging and modern lens through which to view property values,' says Moveli.
Knight Frank inks three-year marketing deal with Zoopla
Prominent prime resi agency renews property portal agreement to support 'far-reaching ambitions for 2025'.
Property agents face ‘major changes’ as Material Information rules replaced
'The risks for non-compliance are potentially much higher' now, warns Propertymark, as Trading Standards removes Material Information guidance in favour of regulation under the new Digital Markets, Competition…
Savills teams up with Bath Rugby
High-profile tie-up aligns two brands with a shared heritage & high-performance culture, says agency.