Marketing
Italian car marque pitches branded residences to the mainstream housing market
Fiat says its branded resi development in New Jersey 'represents the future of real estate, bringing lifestyle, efficiency, community, and mobility to the forefront of residential living.'
Beyond luxury hotels: Global branded resi boom continues as more brands diversify
More than 690 branded residential schemes have completed globally so far, says Savills, and another 600 are expected to be delivered by 2030.
Zoopla drums up interest in fall-throughs with new ‘back to market’ feature
Around 40% of sales are falling out of bed at the moment, says the portal.
Caviar, Krug & Condos: Is this the world’s swankiest marketing suite?
Inside the new sales gallery at forthcoming super-luxe Miami scheme The Perigon.
Opinion: Exploring an ‘often-overlooked source of income’ for estate agents
As deal numbers dwindle, proptech chief Richard Combellack suggests that property brokers can use their CRM databases to 'unlock new revenue streams'.
Berkeley debuts ‘experiential’ retail concept in Hong Kong
The UK housebuilder has launched a pop-up concept in a prestigious retail space formerly home to top-end Italian fashion brands.
London agency teams up with big-name art institutions
Chestertons wants to give its clients and staff access to a wider range of exhibitions and events.
In Pictures: East London loft apartments launched with a slice of the Big Apple
Canary Wharf Group went all-out on an 'immersive cityscape' to showcase its latest scheme last week.
Downsizers ‘place a greater significance on the emotions of moving, as opposed to the financials’, says Savills
A lack of suitable stock remains the biggest single constraint preventing downsizers and empty nesters from making a move, suggests new research, followed closely by emotional attachment - with financial…
Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
Rightmove launches Autumn marketing drive
Property portal aims "to capture the attention of would-be movers as we head into the Autumn home-moving season."