More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Rightmove faces November hearing in £1.5bn agent fees claim
A big proposed collective action law suit will be considered by the Competition Appeal Tribunal later this year.
Government unveils detailed blueprint for new high-value homes levy
Consultation sheds light on how England’s so-called ‘mansion tax’ could work in practice - including key timelines and a potential premium for overseas owners.
New £100mn PCL fund completes first acquisition
Catalyst & REDD acquire rare Belgravia development project as 'opportunistic' investment drive gets underway.
Savills instructed on £45mn Georgian estate with over 1,700 acres
IN PICTURES: Inside one of the most significant country listings of 2026 so far, on the open market for the first time in a century.
Maskells recruits Mayfair specialist Holmgren
The agency's new Director previously worked at Beauchamp Estates.
Buyer swoops on long-standing super-prime listing in Belgravia
Switzerland-based purchaser exchanged on turnkey mews amalgamation within a week of viewing.
Boutique Echlin-designed scheme launches in West London
CBRE appointed to market nine-unit heritage-themed project just off Westbourne Grove.
Prime London sales market picks up as under-offers turn into transactions
Latest LonRes analysis suggests buyer activity is improving and agents are feeling more positive, though vendors are still facing tough competition.
Self-Employed Vs Traditional: Estate agents’ performance compared
Analysts claim self-employed brokers are ‘more likely to sell a property’ than traditional estate agents.
Labour leadership hopeful proposes a ‘wealth tax that works’
Wes Streeting wants to equalise Capital Gains Tax rates with Income Tax.
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‘Exceptionally rare’ Cadogan Square cottage sells off-market
Freehold gem with garden and parking, available for the first time in half a century, changes hands following discreet campaign.
Agency reports ‘renewed momentum’ in prime country markets as demand jumps 50%
Strutt & Parker's voice joins a gathering chorus confirming a spring sales flurry for top-end country houses.
In Pictures: High-tech Hampstead mansion project pitched at £29.95mn
Recently-established agency Draper London has been instructed to sell a tech maven's north London work-in-progress, complete with 'Batcave' style basement.
‘The mood felt more positive than might have been expected’: James Bearryman’s reflections from UKREiiF
CBRE's new homes chief shares insights & experiences from one of the property industry's key events.
F1-focused developer picks luxury brokerage for global expansion drive
Trackside hospitality & resi brand brings in Nest Seekers as official international sales and marketing partner.