More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Lai among senior hires as UK Sotheby’s bolsters PCL line-up
Brokerage's recruitment drive continues as top-end operators join from firms including YOUhome and Chestertons.
In Pictures: $400mn LA mansion becomes world’s most expensive open-market property listing
Agents describe the eight-acre estate as the 'Crown Jewel of Los Angeles'.
In Pictures: Soho House founder’s private Scottish island hits the market with £10mn eco-lodge plans
Inchconnachan has been listed for sale at £3mn as-is, or at £10mn for a turn-key luxury retreat delivered under the 'direction & vision' of hospitality maven Nick Jones.
US buyers drive £16mn of deals at luxury Mayfair scheme
Penthouse at REDD’s 6 Charles Street changes hands amid a flurry of American-led activity.
‘Absolutely brutal pricing’ now the only way to get activity, says top PCL agent
Winkworth flags 'major reset' as market adjusts to a new reality.
Knight Frank notches up £173mn of prime country sales in Q1
Correctly priced homes are still attracting competitive interest despite an uncertain backdrop, says agency.
A buying agent’s view: On holding positions, spring optimism & a market in search of stability
Jamie Freeman discusses fragile confidence, lifestyle-led demand and why off-market deals are on the rise.
Jo Eccles: Overconfidence is costing buyers in the core market
Eccord's MD runs through three key themes in the PCL market this month, including a disconnect between buyer expectations and reality - and why it's becoming harder to correctly interpret pricing.
‘Last man standing’ London set for H2 inflection, predicts agency
The capital's prime resi market is overdue a resurgence in 2026, suggests one bullish property firm - citing a 'structural decline of every serious global alternative'.
Savills appoints two new heads of lettings in south west London
Aaliyah Joumana & Morgan Frewin will lead departments in Bishops Park & Richmond respectively.
LATEST ARTICLES
Revealed: How much the new ‘mansion tax’ will cost before implementation
The incoming High Value Council Tax Surcharge is likely to cost 'almost £400mn before a penny is collected' - then generate around £1.4bn for the national coffers in its first three years of operation.
Lai among senior hires as UK Sotheby’s bolsters PCL line-up
Brokerage's recruitment drive continues as top-end operators join from firms including YOUhome and Chestertons.
‘Absolutely brutal pricing’ now the only way to get activity, says top PCL agent
Winkworth flags 'major reset' as market adjusts to a new reality.
International demand for UK homes has dropped 10% in the last year
American interest has climbed as European demand dwindled and Middle Eastern buyer numbers dropped sharply.
Knightsbridge townhouse with Royal connections & Versailles-inspired interiors seeks £8.25mn
Selling agents say this former sculptors' studio 'has the potential to be one of the finest residences in Knightsbridge.'