More Than Words: The value of super-prime brand identity

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Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...

Written by

Lee Barfield

Creative Director at Felix&Friends

Lee Barfield is Creative Director at Felix&Friends

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