More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build a successful super-prime identity, says Lee Barfield of brand design agency Felix&Friends...
Case Study: Identity’s light bulb moment in Wandsworth
Scoopers of the gong for Best Residential Scheme (New Build) at the recent Property Marketing Awards, design and branding agency Identity has been explaining how its strategy helped a new scheme exceed…
Over a third of available prime London stock reduced from original asking
New stats have revealed some pretty chunky - and widespread - price cuts going on at the top of the market.
Property lender brings in Candy branders for ‘brand evolution’
Real estate finance house Omni Capital has hired a design studio run by the duo that used to take care of Candy & Candy's brand image to provide "a full range of strategical design services and capabilities."
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Regent’s Park’s ‘White House’ reportedly set to resell at £190mn
The deal would represent a significant uplift in The Holme's value since 2024.
Knight Frank boosts super-prime lettings team after bumper year
Agency adds to its SW London & Home Counties operation as top-end rental activity bucks wider market slowdown.
Knight Frank names new UK Managing Partner
The property consultancy's Head of Commercial will step up to lead the UK business when Stephen Clifton retires next year.
Interview: Charlie Gibson & Tas Basran of OB Private on scaling up, the brokerage shift & breaking down corporate barriers
New leadership structure, a fast-growing brokerage arm and deals flowing: inside the Mayfair-based property firm’s next phase.
Dexters buys another London estate agency
Fraser & Co operates four branches in London and an outpost in Hong Kong.
‘Everyone is running twice as hard’: Guy Meacock on a ‘confused’ Prime London market
The context of what is normal no longer applies, says director of buying agency Prime Purchase.
UAE developer puts down roots in Prime Central London
Dubai-based operator opens Knightsbridge office as Gulf property groups continue to make moves in the capital.
In Pictures: Four designers, one brief at Chelsea Waterfront
Eight designer-curated show apartments offer contrasting takes on Thames-side living at the luxury SW London scheme.
Buyer lands luxury Finchatton project in Hampshire
Top-end developer behind some of PCL's best-known schemes chalks up another country house success.
Cadogan warns of ‘material impact’ of leasehold reforms on resi business
Chelsea landlord/developer says new legislation 'will result in a financial loss to Cadogan and will fetter our ability to manage and invest with confidence in the Estate.'
LATEST ARTICLES
Standout Georgian house in Richmond trades in benchmark deal
Off-market transaction is the SW London neighbourhood's highest-value sale so far this year.
One month on: How the Renters’ Rights Act is already reshaping Prime London
From landlords repricing above key thresholds to tenants adjusting budgets and buyers shying away from tenanted stock, Yasmin Ulhaq reports on the market's first responses to the new regime.
Masterplan revealed for major central London hospital site development
King's Cross Group & Argent have unveiled a fresh £500mn proposal for the St Pancras Hospital site, featuring more than 180 new homes.
Rightmove records ‘larger than usual’ June price drop
'It’s unusual to see a price fall of this size in June,' says portal, as the property market's traditional Summer slowdown starts early.
Rental price growth ‘remains at relatively low levels’ as new rules affect landlord behaviour
The Renters' Rights Act 'may mean less frequent, but bigger jumps in rent,' says Hamptons.