Marketing
Purplebricks secures multi-million pound ‘equity for ads’ backing from ITV
'This is an exciting moment for Purplebricks as we partner with ITV in a significant Media for Equity deal,' says CEO Sam Mitchell.
FT: Where real estate meets reality TV
Writing for the FT, Mark Ellwood looks at whether Netflix's Buying London will shift the perception of estate agencies in the UK.
Camilla Dell: Why both buyers & sellers should be wary of agents pushing social media
Champagne-fuelled launch parties and Instagram likes are unlikely to deliver real results in PCL's increasingly crowded marketplace, says buying agency boss...
‘The very exclusive became not very exclusive at all’: How off-market lost its meaning
Off-market nowadays, by and large, just means a phase of market research and testing as part of a planned marketing strategy, says Giles Barrett.
Buying London: Meet DDRE’s new Netflix stars
'The only thing hotter than the super prime properties is the fiery office drama,' says Netflix of its latest reality TV show, which follows luxury property brokers in London.
Super-prime London agency takes on PR support to marshal Netflix fame
Alex Bourne's London House will feature alongside DDRE in 'Buying London', which airs on Netflix from 22nd May.
Grand Retail to Parkside: Agency pens field guide to PCL’s eight ‘villages’
Boutique firm delves into the characteristics of the capital's inner districts & gives each a new identity to help buyers with their decisions.
NW London estate agency builds ‘community creator’ status with book launch
Remarkable Homes of NW3 has been written by local historian David S Percy for Michael McHale and Samuel Paterson's estate agency, KIRE.
Foxtons claims digital first with Home & Coadjute partnership
Foxtons says it is 'the first estate agency to implement the comprehensive digitisation of the property transaction process'.
Google-backed property search app launches in Central London
Jitty's artificial intelligence-led take on the property portal has been designed for 'roomscrolling'.
Surrey estate agency rebrands to parent company
Burns & Webber's branches in Farnham, Cranleigh, Godalming and Guildford are now identifiably Curchods, having been acquired back in 2007.
Major London firm signs long-term deal with ‘agent-friendly’ Zoopla
Property portal reports a 13% increase in London property listings in the last year.