Marketing
OnTheMarket shareholders approve CoStar takeover
Over 90% of OTM shareholders that voted approved CoStar's acquisition of the property portal.
Blackstock founder Teacher to launch new consultancy
Backed by Montfort, Andrew Teacher's new business will specialise in real estate, asset management, technology and ESG.
Required Reading: National Trading Standards publishes full guidance on new Material Information rules
Providing prospective buyers or tenants with more up-front information about a property should result in shorter transaction times and fewer fall-throughs.
Most UK housebuilders are now offering non-cash perks to incentivise buyers
In a tough market, property developers are looking beyond pricing to attract would-be home-buyers.
‘Transformational’ platform launches to match home-movers with buying agents
Proptech entrepreneur Claire Whisker says her new venture is a 'transformational portal connecting buying agents and homemovers.'
Knight Frank launches high-profile marketing drive
'High-quality print media remains an effective part of a 360-marketing strategy', says agency, as it unveils latest 'creative direction' and rolls out major new ad campaign.
Italian car marque pitches branded residences to the mainstream housing market
Fiat says its branded resi development in New Jersey 'represents the future of real estate, bringing lifestyle, efficiency, community, and mobility to the forefront of residential living.'
Beyond luxury hotels: Global branded resi boom continues as more brands diversify
More than 690 branded residential schemes have completed globally so far, says Savills, and another 600 are expected to be delivered by 2030.
Zoopla drums up interest in fall-throughs with new ‘back to market’ feature
Around 40% of sales are falling out of bed at the moment, says the portal.
Caviar, Krug & Condos: Is this the world’s swankiest marketing suite?
Inside the new sales gallery at forthcoming super-luxe Miami scheme The Perigon.
Opinion: Exploring an ‘often-overlooked source of income’ for estate agents
As deal numbers dwindle, proptech chief Richard Combellack suggests that property brokers can use their CRM databases to 'unlock new revenue streams'.