Luxury property brokerage targets ‘an emerging affluent generation’ with global ad campaign
Sotheby’s International Realty's seven-figure marketing drive focuses on one-off homes, positioning agents as 'curators of the unique.'
‘Friday has become the new Saturday’ for property viewings, says Savills chief
'Property viewings that fitted around traditional working hours are not requested in the way they once were,' says Liza-Jane Kelly.
By PrimeResi
Chestertons Global targets USA with ‘ambitious expansion strategy’
Salah Mussa's international real estate firm plans to expand into multiple new territories this year.
By PrimeResi
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half…
By PrimeResi
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UK Sotheby's International RealtyMost read
First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
By PrimeResi
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
‘I have never known such a challenging marketplace’: Inside 2025’s great country house slowdown
Mishcon de Reya's Idina Glyn speaks to some of Britain's top rural property agents to uncover what's really been happening in the prime country house market.
By Idina Glyn
Massive payout in ‘landmark’ Bankside Rights-of-Light ruling
'These are believed to be the highest negotiating damages ever awarded in a rights of light case,' say lawyers.
By PrimeResi
Social Circuit: ‘Off-market’ networking series debuts in Knightsbridge
Invite-only soirées aim to reimagine offline networking for London’s prime property insiders.
Country house buyers in strongest position for seven years
'It’s quite clear where the negotiating power sits at the moment', says Knight Frank, as high supply & meagre demand puts downward pressure on country property prices.
By PrimeResi
Landmark Shard residences still unlet amid ‘severe’ ultra-prime market contraction
Company filings cite market downturn & tax changes for delays in letting set of luxury apartments at the iconic London skyscraper.
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
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