Marketing
Hometrack rolls out Data Services arm
Proptech firm says its new suite of products 'will be a game changer for any property business looking to drive efficiencies and improve decision-making'.
OnTheMarket’s owner ‘very disappointed’ REA did not buy Rightmove
Andy Florance has shared thoughts on REA Group's Rightmove bid, a major potential sports sponsorship deal, and suggested Homes.com could be coming to the UK.
Home-sellers move away from ‘off-market’ sales
Vendors are now almost 20% less likely to choose a low-key marketing route than last year, according to data from TwentyEA.
‘Iconic’ Dubai property developer sets up shop in Knightsbridge
Super-prime & branded residence developer Binghatti is to open a 'concept store' near Harrods in London.
FT: ‘We market ourselves on dating apps, surely we can sell our own houses’
'Frustrated homeowner' and journalist Simon Busch sold his London property without a traditional estate agent - and shared his experience with the Financial Times.
Luxury property brokerage targets ‘an emerging affluent generation’ with global ad campaign
Sotheby’s International Realty's seven-figure marketing drive focuses on one-off homes, positioning agents as 'curators of the unique.'
Rightmove steps up support for Women in Estate Agency group
Influential industry organisation is rolling out a new leadership training programme and new regional events to help promote equality across the estate agency sector.
Property portal goes into bat as official England Cricket partner
Major sports sponsorship deal 'will showcase Zoopla to new consumer audiences across England & Wales.'
Hamptons rolls out fresh marketing drive
‘It’s a journey, we’ll get you there’ promises national estate agency in a campaign that 'recognises that what should be a joyful and rewarding experience, is often marred by a long and challenging…
Buying London ‘axed’ after one season
Netflix show starring Daniel Daggers has reportedly been cancelled.
Rightmove sponsors primetime music show
Property portal makes a song & dance with its latest marketing push.
Property developer becomes first corporate patron of the Royal Hospital Chelsea
London Square is supporting its new neighbour.