Marketing
FT: ‘We market ourselves on dating apps, surely we can sell our own houses’
'Frustrated homeowner' and journalist Simon Busch sold his London property without a traditional estate agent - and shared his experience with the Financial Times.
Luxury property brokerage targets ‘an emerging affluent generation’ with global ad campaign
Sotheby’s International Realty's seven-figure marketing drive focuses on one-off homes, positioning agents as 'curators of the unique.'
Rightmove steps up support for Women in Estate Agency group
Influential industry organisation is rolling out a new leadership training programme and new regional events to help promote equality across the estate agency sector.
Property portal goes into bat as official England Cricket partner
Major sports sponsorship deal 'will showcase Zoopla to new consumer audiences across England & Wales.'
Hamptons rolls out fresh marketing drive
‘It’s a journey, we’ll get you there’ promises national estate agency in a campaign that 'recognises that what should be a joyful and rewarding experience, is often marred by a long and challenging…
Buying London ‘axed’ after one season
Netflix show starring Daniel Daggers has reportedly been cancelled.
Rightmove sponsors primetime music show
Property portal makes a song & dance with its latest marketing push.
Property developer becomes first corporate patron of the Royal Hospital Chelsea
London Square is supporting its new neighbour.
Eye-tracking tech reveals what house-hunters really look at on property viewings
Buyers pay a lot more attention to furnishings & decoration than to a potential home's structure or essential utilities, says Zoopla.
OnTheMarket set to ‘overtake both Rightmove and Zoopla’, says eXp UK
Broker platform throws weight behind CoStar-owned property portal.
Property industry bodies seek ‘real world’ views on Material Information rules
Propertymark and others want to 'generate ideas to drive evolution and ultimately help craft a system that keeps pace and can deliver maximum benefit to all users.'
Rightmove’s revenue jumps 7%
Property portal Plc reports 'a strong financial performance during a period of investment, driven by continued demand from agents and new homes developers for our products and services.'