Why record numbers of home buyers are heading back to the capital's central zones
"The tide is turning" in central London, reports journalist Anna White in The Evening Standard. "After years of leaving London in search of value, home buyers are returning to the convenient central travel zones."
Prime Londoners are looking beyond the capital in record numbers
43% of prime London home-movers in the last 12 months bought outside of the capital, says Hamptons International; that's a record level
By PrimeResi
Talking Heads: Chinese buyers have turned to the Home Counties
Before the pandemic, only around one in 20 Chinese and Hong Kong home-buyers used to look for a home in England's Home Counties; now it's nearer one in five, according to a new study.
By PrimeResi
Central London property transactions jump – but buyers remain ‘cautious & price-sensitive’
Winkworth has reported a 48% surge in central London buying activity (15% ahead of the five-year average), but still describes the market as "muted".
By PrimeResi
Most read
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
Discussing landmark deals, world-class developments & the vital role of discretion with one of the key players in super-prime real estate.
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
‘A subtle but important shift’: How the South Bank became London’s prime new-build hub
Knight Frank's Head of Residential Development Research explores how a disruptive period of resi development activity has reshaped London's luxury property map.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
LATEST ARTICLES
New Wimbledon base for United Kingdom Sotheby’s International Realty
George Azar's super-prime brokerage now has seven 'flagship' offices across the capital.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
Prime London Property Market Snapshot: Week 27, 2025
Supply is outpacing demand in both the sales & rental markets.
By PrimeResi