Why new is the new old for today's prime property buyers
Attitudes towards new-builds are changing in London as developers continue to up their game, suggests buying agent Sara Ransom...
Having started in the estate agency business as a new graduate from Exeter University, Sara undertook a graduate training scheme with Hamptons, one of the top estate agents in London. Sara remained in estate agency, working in South West and Central London for over thirteen years. She then moved to buying agency to work with Phil Spencer (Location, Location, Location) before joining Stacks London 7 years ago.
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
The Missing Market: Why London property developers are missing out on over 23,000 new-build buyers
Savills has identified a significant "missing market" for new-build homes in the capital that property developers "cannot afford to miss out on."
By PrimeResi
£1m+ sales are running 100% above last year’s level as prime leads the property market rebound
The prime market has led the post-lockdown rebound in UK property market activity, suggests data from Rightmove and Knight Frank, with a notable spike in £1m+ deals.
By PrimeResi
Companies in this article
Stacks Property SearchMost read
LATEST ARTICLES
Happy Holidays: PrimeResi will resume full service in January 2026
Wishing all our readers health, happiness, peace and prosperity - and a very merry festive break.
By PrimeResi
Super-Prime Deal Digest: 35 of 2025’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Chelsea to Hampstead.
Super-Prime Deal Digest: 15 of 2025’s standout country property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Shropshire to Surrey.
In Conversations: PrimeResi’s must-read interviews of H2 2025
Six more profiles of property industry leaders who have been shaping the luxury resi sector this year.
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data, forecasts and analysis from Savills, Foxtons, ONS, LonRes, Jackson-Stops, Acadata, Property Vision, RedBook…