Why new is the new old for today's prime property buyers
Attitudes towards new-builds are changing in London as developers continue to up their game, suggests buying agent Sara Ransom...
Having started in the estate agency business as a new graduate from Exeter University, Sara undertook a graduate training scheme with Hamptons, one of the top estate agents in London. Sara remained in estate agency, working in South West and Central London for over thirteen years. She then moved to buying agency to work with Phil Spencer (Location, Location, Location) before joining Stacks London 7 years ago.
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
The Missing Market: Why London property developers are missing out on over 23,000 new-build buyers
Savills has identified a significant "missing market" for new-build homes in the capital that property developers "cannot afford to miss out on."
By PrimeResi
£1m+ sales are running 100% above last year’s level as prime leads the property market rebound
The prime market has led the post-lockdown rebound in UK property market activity, suggests data from Rightmove and Knight Frank, with a notable spike in £1m+ deals.
By PrimeResi
Companies in this article
Stacks Property SearchMost read
Waddell returns to Knight Frank to launch resi investment desk
Agency rolls out new service line offering centralised 'support hub' for domestic and private international investors.
‘The opportunity is clear’: A luxury developer’s view of the prime resi market in 2026
REDD's Russell Smithers on the return of confidence, quality and long-term thinking.
Harwood Advisory recruits Knight Frank’s Collier
PCL specialist Marc Collier has joined Sami Robertson's boutique property firm.
UK Sotheby’s reports £1.63bn in sales as cash buyers dominate
Big-brand brokerage saw revenue rise 87% in 2025, with activity 'anchored by financially robust buyers'.
Sales launch at boutique Marylebone resi scheme
The developer is preparing to roll out further projects in Notting Hill and Mayfair in 2026 and 2027.
Two new signings for PCL brokerage Park Lord
Katie Gee and Adam Shabatai have both joined the Mayfair-based firm this year.
Mayfair on top as London’s £5mn-plus market sinks to a five-year low
Super-prime sales volumes slumped by nearly a third last year, reports Savills, high-value buying activity 'returns to pre-pandemic pace.'
By PrimeResi
From Peak to Present: Buying agency reveals how prime London’s property market has changed since 2014
Black Brick's client base & deal-log illustrate major shifts in HNW buyer behaviour across the capital's top-end .
By PrimeResi
In Pictures: One Blackfriars apartment with ‘cinematic’ London views seeks £7mn
The 41st-floor lateral 'offers one of the most remarkable vantage points in London,' say selling agents.
By PrimeResi
Knight Frank links up with luxury LA brokerage
Global agency says alliance with Beverly Hills-based Carolwood Estates marks a 'pivotal moment'.
LATEST ARTICLES
My Property Career: Quickfire Q&A with Becky Fatemi
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
JLL flags signs of ‘renewed momentum’ in PCL
Agency reports rising sales volumes in the final few weeks of 2025, although index suggests buyers have been pushing hard on price.
Savills sounds quietly bullish on early-2026 prime activity
Agency's residential chief says first five months of the year could be the busiest as buyers move ahead of fresh uncertainty.
Prime London rents post first annual fall in over four years
Latest LonRes data shows prices turning negative as stock levels soar.
Tonino Lamborghini-branded Dubai scheme targets UK buyers
Italian-inspired luxury resi project is being showcased in Knightsbridge this weekend.