Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
What to read next
‘Covid-19 has increased the desire to move home, with more space the key driver’ for prime buyers
The latest Savills buyer survey reveals "a greater urgency in the desire to move home", allowing the top-end estate agency to predict that the current surge in buying activity will continue beyond the…
By PrimeResi
How Covid-19 will reshape what prime UK home buyers & sellers want
The Covid-19 crisis could drive a "rural renaissance", reports Savills, as affluent househunters shift their priorities in light of the Coronavirus lockdown.
By PrimeResi
How the rise of the ‘digital commuter’ is redrawing the property market map
“The Covid crisis has pushed the property market into a hard reset," says Jonathan Hopper of Garrington Property Finders.
By PrimeResi
Companies in this article
SavillsMost read
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
Forbes-backed brokerage adds another big name to PCL line-up
Latest Founder Partner brings nearly four decades of top-end agency experience to Martin Bikhit’s new venture.
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
By PrimeResi
RFR brings in super-prime specialist as MD
Former Knight Frank partner joins Chelsea-based buying firm.
Native Land unveils £15.5mn penthouse with one of Marylebone’s biggest roof terraces
In Pictures: Developer rounds off sales programme at well-received PCL scheme with a flourish.
Knight Frank adds more affiliate brokers as enquiries top 170
Agency continues rollout of self-employed model as it targets key territories across South East and West London.
Martin Kemp Design takes up residence near Buckingham Palace
Luxury design practice moves into new Buckingham Place studio, with a run of prime resi projects underway and a growing furniture range.
Bugatti teams up with Rhodium for global branded resi drive
Luxury car marque brings Dean Main's outfit in to build on resi projects in Dubai and Miami.
By PrimeResi
‘Not for the faint-hearted’: Jo Eccles on navigating today’s prime London market
Hesitant buyers, ‘unicorn’ hunters and behind-the-scenes fee wars are adding to the complexities of getting a deal done, explains Eccord’s MD.
By Jo Eccles
Have PCL property values turned a corner?
Fresh Savills data suggests the pace of decline is easing across prime markets, as buyers & sellers become 'more aligned on price.'
By PrimeResi
LATEST ARTICLES
Finchatton takes on one of Chelsea’s biggest development prizes
Exclusive: Super-prime heavyweight drafted in to steer landmark PCL scheme promising 78 residences with 'world-class' amenities.
Luxury London lettings hit record levels as international buyers bide their time
Wealthy residents 'have not turned away' from Prime Central London, says JLL.
Five Charts: Prime buyer & seller attitudes in Autumn 2026
There are significant challenges but 'commitment to move home remains in positive territory,' concludes Savills after surveying more than 1,000 prospective buyers & sellers.
By PrimeResi
Chancellor ‘rules out’ lowering mansion tax threshold to £1.5mn
John Healey reportedly rows back on cutting the HVCTS entry point in this month's Budget, following backlash from London MPs.
By PrimeResi
Dilemma, dilemma: Lucian Cook on the psychology & science of pricing in the current market
Savills' research chief explores the market mechanics and mental gymnastics behind pricing strategies for top-end instructions.
By Lucian Cook