Main image: 'If your garden is a strong selling point, be patient'
The smart money is making a move in London, but will these early shoots bear fruit?
A US tycoon's recent ultra-prime splurge has helped boost sentiment in the capital, write Richard & Sophie Rogerson, but the key challenges remain for all buyers...
Richard is the CEO of RFR and leads the firm’s Advisory practice. He principally focuses on transactional and advisory mandates for the firm’s private clients who look to him particularly for strategic counsel and tactical input on a wide variety of their most complex residential property issues. Prior to joining RFR, Richard was a Partner at Macfarlanes, one of the world’s most prestigious law firms. As a lawyer, Richard advised private clients, investment funds and corporates across multiple sectors including private equity, finance and real estate. Richard has edited two books on finance and private equity and holds an LL.B Law (Hons) from the University of Durham.
What to read next
Built on Rock: Richard Rogerson on why London’s luxury property market remains structurally sound
Beneath all the noise and commotion, demand for super-prime homes has held firm - with deal volumes running above the long-term average, reports top buying agent.
Much Ado About Nothing: Why bifurcation, not decline, is the real story in Prime Central London
Richard Rogerson explains how quality is now defining liquidity in the capital’s top neighbourhoods - and flags more key trends to watch in 2026, from shifting demographics to the return of debt.
Land of the Free, Land for the Many: On politics and the London property market
What with the looming Brexit deadline, George Monbiot's radical proposals for the Labour Party, and a new starter at No.
Companies in this article
RFR PropertyMost read
Savills completes £170mn townhouse run at Chelsea Barracks
Contracts exchanged on £40mn Banda-designed residence, rounding out sales at Mulberry Square.
‘The penny has dropped’: London’s supply of supersized apartments is drying up
‘Signs of urgency’ emerge around the capital’s top schemes as new figures reveal how Westminster’s size limit is reshaping the super-prime landscape.
‘New strategy’ drawn up for 15,000 sq ft Belgravia trophy
Three-building spread could be transformed into one of PCL’s most valuable private residences.
US brokerage giant launches global division for cross-border property deals
Compass rolls into international markets including the UK with new agent network.
By PrimeResi
Picky buyers & patchwork performance: The state of Prime Central London in 2026
Fresh data and charts reveal differing fortunes across the capital’s luxury property heartlands - and offer some pointers as to what happens next.
Agency reports biggest month for country house exchanges since 2022
After a dry few years, Strutt & Parker heralds 'a return of confidence in decision making for both buyers and sellers.'
By PrimeResi
Social Circuit: LA London toasts 45 years at end-of-summer party
More than 200 property and design names gathered on the architect’s London Bridge rooftop for its annual industry bash.
Super-prime Kensington development launch draws over 150 agents
In Pictures: London’s prime property crowd gets first look inside REDD’s newly completed One Palace Green.
Philip Harvey: What’s really driving global wealth flows in 2026?
Property Vision’s senior partner on the return of Dubai expats, the rise of the ‘certainty premium’ and where mobile wealth is heading next.
£18mn Hampshire estate comes with its own indoor riding school
Agency brings recently-built 12,615 sq ft mansion in 152 acres to market.
LATEST ARTICLES
London super-prime sales haul jumps 72% despite global slowdown
Knight Frank tracked a 'flurry of remarkable sales' in London during Q2, but US$10mn+ transaction volumes dipped slightly.
By PrimeResi
Domestic buyers drive flurry of £5mn-plus deals in Kensington
Agency reports clutch of high-end sales as local families home in on 'good quality, sensibly priced' stock.
My Property Career: Quickfire Q&A with Hamptons’ Canan Wood
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Moveli nears 100-broker mark with latest Savills recruit
Another well-known regional agent makes switch to self-employed broker model.
Overseas companies hold nearly 15,000 property titles in Westminster & RBKC
Land Reg data suggests Prime Central London accounts for more than a third of the capital’s overseas-company-owned property titles.
By PrimeResi