The Gift Horse: Ollie Marshall on London's 'unbelievable' opportunities for prime property buyers
Markets have become irrational and some remarkable homes are going for a song, reports top buying agent; the key is knowing how to capitalise, and where to look.
Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...
London’s super-prime property market slumps to five-year low
£15mn-plus deals dropped off by a quarter in 2024, reports Beauchamp Estates, as tax hikes, non-dom changes & political uncertainty spooked billionaire buyers.
‘Shaken not stirred’: Ollie Marshall on why London remains one of the best haven bets out there
PCL house prices have not been tearing up the record books of late, but they are now at far less risk of a sharp recalibration and deleveraging than other markets, explains top buying agent.
Companies in this article
Prime PurchaseMost read
Rumours suggest major London estate agency primed for sale this year
Sources say private equity investors are lining up bankers to evaluate options for a stake in one of the capital's biggest property firms.
By PrimeResi
Shaw takes the helm at Savills
Simon Shaw has stepped up to become the property Plc's Group CEO, following Mark Ridley's retirement.
By PrimeResi
Pre-Christmas launch pays off in St John’s Wood
£15.95mn mansion sold in just 14 days ahead of the festive break.
London Super-Prime Market Survey: What changed in 2025 – and what lies ahead in 2026
Non-dom exits, international bargain hunters and a raft of trophy listings reshaped the £15m-plus sector over the last 12 months, reports Beauchamp Estates,
PrimeResi’s 2026 Preview: Flat prices but ‘the strongest buying opportunity since 2008 & 2009’
Survey: Our panel of luxury property industry leaders share insights & predictions for the market in the year ahead.
By PrimeResi
PCL homes have lost a quarter of their value since 2014
But the pace of price declines eased across prime markets in the closing months of 2025, reports Savills, with signs that country houses in particular are 'starting to bottom out'.
By PrimeResi
CLS to sell off major SW London development site
Deal tees up another notable resi play for acquisitive developer.
Monday Market Review: Key figures & findings from the last seven days
Your essential back-to-school briefing, featuring data, forecasts and analysis from Beauchamp Estates, Savills, Hamptons, Lloyds Bank, Nationwide & more...
SW city leads UK house price growth rankings
London was the only region to see property values dip in 2025, as Lloyds Bank reveals localised property market divergences.
By PrimeResi
US ultra-luxury market ‘white-hot’ as $100mn-plus deals boom
For the first time on record, every one of the top-10 American home sales in 2025 breached the $100mn mark - in stark contrast with London.
LATEST ARTICLES
Five growth strategies every property leader needs in 2026
As the market emerges from a turbulent period, top executive coach Oona Collins explains how the best-run businesses are balancing courage, discipline & sustainable growth.
By Oona Collins
Latest show apartment unveiled at boutique Mayfair scheme
A.London returns to 36 & 37 Hertford Street, completing a pied-à-terre project aimed at international buyers seeking turnkey living.
Prime London Property Market Snapshot: Week 01, 2026
The new year has started with a flurry of new sales instructions across London's prime postcodes, but very few sales have been agreed so far.
By PrimeResi
Global brokerage reveals its biggest deals & listings of the year
Sales of a $200mn-plus estate in Germany and a $185mn beachfront trophy home in Sardinia were among the highlights for Sotheby's International Realty in 2025.
Rightmove declares ‘busiest ever’ Boxing Day for house hunters
Property portal says post-Christmas website traffic 'indicates many are looking to put some of the uncertainty of last year behind them and get going with a 2026 move.'
By PrimeResi