House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...
Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
What to read next
Charted: The evolution of London’s prime property market, 2000-2025
Exclusive LonRes data reveal which parts of the capital’s prime property market have seen the most significant price growth over the last 25-years.
By PrimeResi
Built on Rock: Richard Rogerson on why London’s luxury property market remains structurally sound
Beneath all the noise and commotion, demand for super-prime homes has held firm - with deal volumes running above the long-term average, reports top buying agent.
‘Change’: Charles Curran on what a Burnham premiership could mean for London’s prime property market
'We see Mr Burnham as a negative for the Prime Central London property market for second home owners, foreign owners and landlords,' writes estate agency boss.
Companies in this article
Prime PurchaseMost read
Savills consolidates flagship PCL teams
Big-brand agency is relocating its Knightsbridge operations to Sloane Street.
By PrimeResi
Full-floor shell penthouses atop Park Lane ‘Grande Dame’ building seek £50mn
Agents instructed on 19,000 sq ft with planning for four big laterals in Art Deco landmark overlooking Hyde Park.
By PrimeResi
High-profile buying agency toasts 20 years in business
Sloane Square-based firm reveals acquisition record and says industry shifts have made the market 'increasingly difficult' for buyers to navigate.
Super-prime construction firm builds leadership team
Knowles makes trio of senior appointments amid ‘increasing demand’ for top-end services in London and further afield.
What do the wealthiest want? Four questions, 32 experts, ten key findings
'Something has shifted at the very top of the market,' declares LPF boss Priya Rawal after consulting a panel of luxury property insiders.
By PrimeResi
High-profile developer wins £1.9mn SDLT battle over Chelsea mega-mansion
Upper Tribunal dismisses HMRC appeal in long-running tax dispute.
Developer offers £42k private school sweetener to homebuyers
Two years of fees are on the table at a north London scheme as firms look to tempt purchasers with increasingly inventive incentives.
‘2026 likely to prove one of the lowest years for London transaction volumes on record,’ warns Foxtons boss
Major estate agency's profits hit hard by 'materially lower' sales volumes and 'short-term volatility' in the lettings market.
By PrimeResi
‘A once-in-a-lifetime opportunity’: Historic Cotswolds estate hits the open market
Grade II* mansion in 230 acres, used as a school for more than a century, has the potential to be reborn as a spectacular private residence.
Rare receivership sale completed on Eaton Square
Lateral Belgravia penthouse sells above guide after drawing ‘very high’ viewing numbers.
LATEST ARTICLES
Rare receivership sale completed on Eaton Square
Lateral Belgravia penthouse sells above guide after drawing ‘very high’ viewing numbers.
In Conversation: William Bles on the changing HNW client & the new rules of super-prime design
HBA Residential's new EMEA Principal discusses the dramatic shift in expectations among global buyers over the last decade - and what it means for luxury designers and developers.
Latest UK transaction figures suggest ‘increase in underlying property market activity’
Industry Reactions: Property insiders weigh in as sales volumes edge higher.
Rightmove revenue climbs as agent retention hits decade-high
Plc's profits rise as estate agents continue to spend more with the property portal.
By PrimeResi
Required Reading: What the Royal Lodge saga tells us about subletting
Andrew Mountbatten-Windsor's recent example highlights how crucial it is to get the rules in writing, explains Kate Stockdale.