The London 'anti-bubble': Ollie Marshall on finding value amid the global froth
Bubbles are everywhere these days, writes top buying agent - but a growing cohort of investors is finding shelter & opportunity in the UK capital’s unloved prime property heartlands.
Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
The Gift Horse: Ollie Marshall on London’s ‘unbelievable’ opportunities for prime property buyers
Markets have become irrational and some remarkable homes are going for a song, reports top buying agent; the key is knowing how to capitalise, and where to look.
Companies in this article
Prime PurchaseMost read
Rightmove faces November hearing in £1.5bn agent fees claim
A big proposed collective action law suit will be considered by the Competition Appeal Tribunal later this year.
By PrimeResi
Government unveils detailed blueprint for new high-value homes levy
Consultation sheds light on how England’s so-called ‘mansion tax’ could work in practice - including key timelines and a potential premium for overseas owners.
New £100mn PCL fund completes first acquisition
Catalyst & REDD acquire rare Belgravia development project as 'opportunistic' investment drive gets underway.
Savills instructed on £45mn Georgian estate with over 1,700 acres
IN PICTURES: Inside one of the most significant country listings of 2026 so far, on the open market for the first time in a century.
Maskells recruits Mayfair specialist Holmgren
The agency's new Director previously worked at Beauchamp Estates.
By PrimeResi
Buyer swoops on long-standing super-prime listing in Belgravia
Switzerland-based purchaser exchanged on turnkey mews amalgamation within a week of viewing.
Boutique Echlin-designed scheme launches in West London
CBRE appointed to market nine-unit heritage-themed project just off Westbourne Grove.
Prime London sales market picks up as under-offers turn into transactions
Latest LonRes analysis suggests buyer activity is improving and agents are feeling more positive, though vendors are still facing tough competition.
Self-Employed Vs Traditional: Estate agents’ performance compared
Analysts claim self-employed brokers are ‘more likely to sell a property’ than traditional estate agents.
By PrimeResi
Labour leadership hopeful proposes a ‘wealth tax that works’
Wes Streeting wants to equalise Capital Gains Tax rates with Income Tax.
By PrimeResi
LATEST ARTICLES
Foxtons adds investment guru as non-exec
Farah Buckley 'brings considerable expertise in growth, innovation and strategy ... with a particular focus on technology.'
By PrimeResi
The developer’s view: Why delivering super-prime homes in London is getting tougher
Andri Chanturia examines the challenges facing the capital’s top-end projects - from planning bottlenecks to rising build costs and global supply chain delays - and how delivery strategies are adapting…
‘Exceptionally rare’ Cadogan Square cottage sells off-market
Freehold gem with garden and parking, available for the first time in half a century, changes hands following discreet campaign.
Agency reports ‘renewed momentum’ in prime country markets as demand jumps 50%
Strutt & Parker's voice joins a gathering chorus confirming a spring sales flurry for top-end country houses.
By PrimeResi
In Pictures: High-tech Hampstead mansion project pitched at £29.95mn
Recently-established agency Draper London has been instructed to sell a tech maven's north London work-in-progress, complete with 'Batcave' style basement.
By PrimeResi