The death of the superlative: Why it’s time to get real in real estate
The peculiar parlance of the property world is so stuffed with hyperbole, superlatives and euphemisms that it has been rendered almost meaningless, says top branding expert Mark Davis - accepted boundaries need to be challenged if developers want to stand out and get people talking...
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says…
Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Which online estate agencies are listing the most £1m+ properties?
We've totted up how many prime properties the ten biggest non-traditional agencies are currently listing...
Most read
‘Almost mythical’ Chelsea estate could be worth £250mn-plus, says luxury broker
Nest Seekers International’s Ali Khadir weighs in on significance - and speculative value - of landmark property in SW3, as billionaire owner voices disillusionment with UK.
£15mn Clarges Mayfair apartment sparks global bidding war
The trophy residence overlooking Green Park sold sight unseen for ‘well above’ asking.
Luxury property brokerage adds two more big-hitters in PCL
Alex Bourne & Danny Daniel join United Kingdom Sotheby’s International Realty, the latest additions to its growing team in the capital.
In Pictures: B&B Italia Group’s Maxalto designs ‘iconic’ Whiteley Clock Tower apartment
Clocking in at £24mn, The Whiteley's latest 'Designer Collection' apartment marks a European first for the 50-year-old interiors brand.
Seismic Shifts, 2000-2025: The global events that moved the needle on London’s prime property market
Cathy Hawker explores how the fluctuating fortunes of Prime Central London can be tied to major international economic events of the past 25 years.
Prime London 25: Introducing a PrimeResi Special Report
The evolution of London's luxury property market, 2000-2025: Our 75-page report charts a truly transformative period for both the property market & the prime residential industry.
In Memoriam: London estate agency legend Tim Maskell, 1938-2025
'Tim’s legacy in the property market continues,' says Maskells' MD.
In Pictures: St John’s Wood Police Station reworked as ‘design-led rental concept’
Gabriel Chipperfield's design & development studio Wendover repurposes a 'much-loved' neighbourhood building for modern living.
UK set for record wealth exodus in 2025
This is a 'pivotal moment' in global wealth migration, says Henley & Partners as Britain 'leads the world in millionaire outflow'.
Knight Frank announces new Henley office head
Nick Warner will hand the reins to Matt Davies next month.
LATEST ARTICLES
Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
Prime prices dip as buyer choice climbs
Zoopla flags a 16-19% year-on-year jump in the number of homes listed for sale in London, the South East & South West.
In Pictures: Historic Madrid palacio transformed into 15 luxury apartments
Persepolis Investments has brought in Knight Frank to market the Touza Arquitectos-designed development.
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data and analysis from Savills, LonRes, Knight Frank, Handelsbanken, Henley & Partners, Foxtons & more ...