The death of the superlative: Why it’s time to get real in real estate
The peculiar parlance of the property world is so stuffed with hyperbole, superlatives and euphemisms that it has been rendered almost meaningless, says top branding expert Mark Davis - accepted boundaries need to be challenged if developers want to stand out and get people talking...
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says…
Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Which online estate agencies are listing the most £1m+ properties?
We've totted up how many prime properties the ten biggest non-traditional agencies are currently listing...
Most read
‘Trophy’ apartment on Mayfair’s Grosvenor Square sells for £19.75mn
PCL buying agency secures 'once in a decade opportunity' for longstanding client, negotiating more than £1mn off the asking price.
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Top-performing European prime property markets to watch in 2025
Knight Frank forecasts price growth across Europe’s key cities & luxury resorts next year, with Stockholm out in front & London at the rear of the pack.
Boutique agency scores hat-trick of super-prime sales in Primrose Hill
House Collective's trio of £10mn-plus deals featured some rare large-scale family houses in the popular NW London enclave.
A fifth of estate agents plan to work through Christmas
Agency boss warns of 'burnout' as survey reveals no seasonal break for many brokers.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Belgravia sees super-prime deal surge as ‘new generation of global buyer’ moves in
International HNWIs have been honing in on the prestigious PCL district in 2024, reports Savills.
Guy Meacock: Why London continues to captivate American buyers
'There have been surges of interest from Americans in the past but in 20 years of doing this job, I can’t recall quite so many buying as now'.
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
In Pictures: Super-prime townhouse unveiled at RAMSA-designed scheme in NYC
Remarkable $16.95mn residence at boutique project The Henry promises the best of all worlds.
LATEST ARTICLES
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Lost Interiors: Inside the great Georgian houses of London’s West End
'London was always in the forefront of taste, the place where new styles were pioneered'
Creative spaces & hotel suite equivalence: Studio boss predicts ten property & design trends for 2025
Which luxury amenities & PCL neighbourhoods will high-end buyers be honing in on next year?