The death of the superlative: Why it’s time to get real in real estate

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The peculiar parlance of the property world is so stuffed with hyperbole, superlatives and euphemisms that it has been rendered almost meaningless, says top branding expert Mark Davis - accepted boundaries need to be challenged if developers want to stand out and get people talking...

Written by

Mark Davis

Creative Director & Co Founding Partner at me&dave

me&dave are an integrated design agency based in London's Bankside. We create and strengthen real estate brands, change perceptions and bring destinations to life.

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