The death of the superlative: Why it’s time to get real in real estate
The peculiar parlance of the property world is so stuffed with hyperbole, superlatives and euphemisms that it has been rendered almost meaningless, says top branding expert Mark Davis - accepted boundaries need to be challenged if developers want to stand out and get people talking...
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says…
Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Which online estate agencies are listing the most £1m+ properties?
We've totted up how many prime properties the ten biggest non-traditional agencies are currently listing...
Most read
SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Residence One sets up new £60mn scheme in St John’s Wood
Luxury developer acquires St Mark’s Court for the follow-up to its fast-selling Allen House project in Kensington.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
Douglas & Gordon launches £200mn+ property lending platform
James Evans' D&G has teamed up with Paul Oberschneider's Hilltop Capital Partners to create a new bridging finance platform.
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Lucy Morton: Why landlords should keep calm & carry on
Change can be unsettling, but those who continue to provide quality homes and positive experiences for tenants have little to fear from the Renters Reform Bill, explains JLL's resi agency chief.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
LATEST ARTICLES
Alex Michelin: How super-prime developments are shaping residential trends
The Valouran CEO talks us through how innovations once reserved for the world’s most luxurious homes are now filtering into the mainstream housing market - and redefining modern living.
Knight Frank names three new lettings managers
Agency bolsters operations in key markets across South West, North, City & East London.
Required Reading: New sanctions rules for high-value property & art dealers, explained
Propertymark has compiled a guide to new reporting requirements that come into force next month.
Dubai developer targets price record with new Palm Jumeirah villas
Top-flight Middle Eastern architecture firm Killa Design is working with Swiss billionaire Dr David von Rosen's 25 Degrees to 'push the boundaries of luxury living and craftsmanship.'
Prime London Property Market Snapshot: Week 13, 2025
50% more sales were agreed in prime London's postcodes last week compared to the same seven days last year, as price cuts continue to run rife.