Portals
Property portal plans ‘to reinvent the YouTube channel for property’
Boomin, the challenger property portal set up by Michael and Kenny Bruce, has turned its attention to YouTube as a marketing channel - declaring plans "to reinvent the YouTube channel for property".
Rightmove’s tech chief reveals ‘big plans for transformation’
“In two or three years’ time, I’d like us to be known not only as ‘the place I found my property’, but also ‘the place that helped me move in’, which is quite a big shift,” says Rightmove's Chief…
Former Co-op chief joins Boomin
Richard Pennycook CBE is to be a Non-Exec Director at the Bruce brothers' new property portal, Boomin.
Rightmove to expand account manager network by a quarter
Property portal embarks on recruitment drive to “further increase the level of service for agents.”
Zoopla reports spike in activity
Property portal's latest marketing drive appears to be yielding results, as valuation leads jump by 42%.
Estate agents are shifting their digital spend away from portals
Estate agents' digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are "starting to transfer their spend from portals and their high street offices to growing…
Zoopla buys software firm Yourkeys
The acquisition is the latest move in Zoopla's strategy to create a "software ecosystem" for the property industry.
What ‘material information’ should be legally required on property listings?
"Consumers want more information", says National Trading Standards's Estate and Letting Agency team, as it launches a survey to find out what property agents think should be essential on all portal listings.
Rebranded Zoopla launches ‘biggest ever’ marketing campaign
Zoopla is following through on its recent rebrand with what it calls its "biggest ever marketing campaign".
Which property portals deliver the most leads?
Some 60% of all estate agency property portal sales leads in Q1 came via Rightmove, according to analysis of around 500,000 inbound leads in the first three months of this year.
Zoopla reveals a new look; makes ‘biggest changes’ to the portal since 2007
Zoopla has updated its branding with a new logo, and revealed new "game-changing functionality".
New land sales platform offers ‘a single destination that brings land to life’
Addland.com already features listings from heavyweights including Savills and Bidwells.