Boomin’s new “SmartVal” service aims to provide “a more accurate online valuation for visitors to the site with a mix of technology, data and timely interactive engagement with experienced local agents.”
Property portal’s new monthly report will track home buyer and seller sentiment, with commentary from regional estate agencies.
Boomin has recruited Zoopla’s former Commercial Director, Athena Hubble, as Managing Director.
Jason Tebb’s property portal has seen revenues climb by 22% through the pandemic year, with nearly all advertisers now converted to paying contracts.
“In two or three years’ time, I’d like us to be known not only as ‘the place I found my property’, but also ‘the place that helped me move in’, which is quite a big shift,” says Rightmove’s Chief Product & Technology Officer, Tarah Lourens.
Richard Pennycook CBE is to be a Non-Exec Director at the Bruce brothers’ new property portal, Boomin.
Property portal embarks on recruitment drive to “further increase the level of service for agents.”
Property portal’s latest marketing drive appears to be yielding results, as valuation leads jump by 42%.
Estate agents’ digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are “starting to transfer their spend from portals and their high street offices to growing their digital footprint.”
The acquisition is the latest move in Zoopla’s strategy to create a “software ecosystem” for the property industry.
“Consumers want more information”, says National Trading Standards’s Estate and Letting Agency team, as it launches a survey to find out what property agents think should be essential on all portal listings.