Portals
Estate agents are shifting their digital spend away from portals
Estate agents' digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are "starting to transfer their spend from portals and their high street offices to growing…
Zoopla buys software firm Yourkeys
The acquisition is the latest move in Zoopla's strategy to create a "software ecosystem" for the property industry.
What ‘material information’ should be legally required on property listings?
"Consumers want more information", says National Trading Standards's Estate and Letting Agency team, as it launches a survey to find out what property agents think should be essential on all portal listings
Rebranded Zoopla launches ‘biggest ever’ marketing campaign
Zoopla is following through on its recent rebrand with what it calls its "biggest ever marketing campaign"
Which property portals deliver the most leads?
Some 60% of all estate agency property portal sales leads in Q1 came via Rightmove, according to analysis of around 500,000 inbound leads in the first three months of this year.
Zoopla reveals a new look; makes ‘biggest changes’ to the portal since 2007
Zoopla has updated its branding with a new logo, and revealed new "game-changing functionality"
New land sales platform offers ‘a single destination that brings land to life’
Addland.com already features listings from heavyweights including Savills and Bidwells.
Interview: Boomin founder Michael Bruce on his big plan to ‘reset the balance of power in the property industry’
The founder of Britain's most successful hybrid estate agency, Purplebricks, is about to launch his next big venture: taking on Rightmove and Zoopla with a new portal that's being billed as "the next generation…
Zoopla branch numbers hit a three-year high as challenger portal launches
Over 2,400 estate agency branches have joined Zoopla since Covid-19 lockdowns began last March, taking the total number of branch and new homes outlets listing on the portal to over 19,500 - the highest…
Watch: Boomin reveals launch advertising campaign
"Next generation property site" Boomin is officially launching on Friday, and hopes to make a big marketing splash with media coverage (including a PrimeResi interview with co-founder Michael Bruce) and…
OnTheMarket inks marketing deal with newspaper giant
"Our new relationship with Reach will significantly boost our consumer engagement as well as providing a valuable platform to support our estate agents’ brands via social media campaigns on a hyperlocal b…
50% of top 100 estate agencies have signed up to new portal Boomin – but no launch date yet
The Bruce brothers' new venture is now "progressing to the final stages before launch."