Social media campaign generates 70% of buyers at new north London scheme
It’s amazing how many developers still aren’t incorporating social media into their sales campaigns, says former Apprentice star-turned-marketeer Jamie Lester
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US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
Savills to launch new ad campaign on Boxing Day
High-end agency wants to ‘celebrate the relationship that we all have with our homes’
Developer signs up influencers to ‘test-drive’ new Battersea scheme
London and other European cities are playing catch-up to the States when it comes to influencer-driven marketing, says Avanton.
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Brokerage pulls off £48mn Belgravia hat-trick
Big-brand agency defies tough market conditions to complete three super-prime deals in as many weeks, as younger international wealth turns its attention to one of PCL’s traditional strongholds.
Strutt & Parker recruits PCL heavyweight to head Knightsbridge & Belgravia office
Jonny Fieldman has moved from Knight Frank to lead Strutt's Sloane Street operation, as the agency continues a high-level hiring spree in the capital.
Knight Frank adds four more London brokers to affiliate network
Latest recruits take on key patches across South West, West and North London as agency presses on with rollout of its US-style broker model.
‘The industry is changing dramatically’: Russell Simpson’s Bertie Russell on growing the family business & the future of prime agency
INTERVIEW: PCL agency boss discusses carving out a place between the corporates and brokers, pushing into new prime London markets and keeping the boutique edge.
£13mn Wentworth trophy home sparks competitive bidding
Agency reports ‘robust’ demand for best-in-class homes as British buyer snaps up standout new-build residence on the exclusive private estate.
Savills profits jump 47% despite UK resi slowdown
Boss Simon Shaw is 'delighted with the significant improvement in performance' - although the UK residential business saw revenue & profits decline in H1.
London’s super-prime market goes into summer recess
Latest LonRes Data: Under-offer numbers halve as £5mn+ deals and new instructions fall sharply amid 'uncertainty and a lack of urgency'.
Malins Group rolls out private client arm
Property group launches new division for owners restoring, remodelling and creating ‘exceptional’ homes.
New price benchmark set at Marylebone scheme
Warwick Investment project nears sell-out after one-bed pad achieves more than £2,000 per sq ft.
Big London agency reports 22% drop-off in buyer registrations
Chestertons flags steepest annual fall in prospective buyers since last November amid political and tax uncertainty.
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