Main image: PCL underperformed other areas of Prime London during 2025
Revealed: The PCL neighbourhoods where more than 9 in 10 homes sell at a discount
Private bank Coutts tells its clients where to unearth the biggest price cuts in the capital's Golden Postcodes.
Revealed: London’s ‘most desirable neighbourhoods’
Savills has used socio-economic and health data from the Census alongside house price records to rank the capital's top enclaves for prime and super-prime property buyers.
Out with the old: Wealthy buyers shunning PCL’s period homes in favour of luxury new-builds
London's crop of luxurious new developments are commanding a 30% premium amongst time-poor UHNW buyers, according to new research.
Pick of the Postcodes: Which neighbourhoods are driving the PCL market right now?
Buyers have been honing on on Bayswater & St John's Wood in search of relative value and the right type of stock, reports boutique agency.
Companies in this article
CouttsMost read
Campions acquires boutique PCL agency Aston Chase
Estate agency group steps up expansion with addition of established Prime Central and North West London operator.
Knight Frank expands remit for van Straubenzee amid Middle East push
Private Office co-head to lead regional growth alongside global role
Luxury brokerage recruits two high-flying West London specialists
Euan Rollo was previously a Director at Savills in Notting Hill; Adam Andersson Broholm was a Partner with Knight Frank in Chiswick.
By PrimeResi
The Wealth Report 2026: ‘We are witnessing one of the most significant shifts in global wealth distribution in modern history’
Eight big themes, six key takeaways & a digest of super-rich numbers from Knight Frank's flagship research offering.
By PrimeResi
$550mn Monaco deal could set new global home sale record
Details surface around a transaction in the principality’s ultra-prime Mareterra enclave that would rank among the largest ever recorded.
Sales hit halfway mark at luxury Kensington scheme
Residence One says its Allen House project has 'consistently outperformed other schemes'
Savills reports flurry of £10mn-plus country deals
Agency tucks away £112mn worth of super-prime country piles as HNW buyers make their move.
Boutique agency lines up another Beaufort Gardens double building at £19.5mn
Working with Knight Frank, Maskells picks up trophy instruction near Harrods after marshalling similar sale last year.
In Pictures: Berkeley launches ‘jewel in the crown’ at King’s Road Park
Flagship phase of SW London regen scheme to deliver 143 apartments across two Foster + Partners-designed buildings.
Nearly 1,700 PCL homes relisted or repriced as sellers struggle to secure buyers
AgentWise analysis finds 790 Prime Central London homes back on the market and a further 893 with reduced asking prices; Marylebone, Kensington and Chelsea among the most affected areas.
LATEST ARTICLES
Chestertons reports 21% drop in London buyer enquiries
Uncertainty hits early-stage demand, says major agency, but deals still getting done; 'fairly sharp rebound' possible if rates settle.
In Pictures: 121-acre Victorian Surrey estate with cricketing pedigree asks £9.85mn
Designed by George Devey, the Grade II listed Sendholme comes with its own pitch and pavilion.
Forbes Global Properties names exclusive New York representative
Rebranded brokerage takes NYC role within global luxury real estate network.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Required Reading: The Renters’ Rights Act is (nearly) here
Next week marks the start of 'new age' for the private rented sector, says Jessica Tomlinson of Savills, as she walks us through what incoming legislation means for top-end tenants & landlords.