Main image: Although London sits at the bottom of the forecast with a projected 2% growth, this would mark its best performance since 2014
'Shaken not stirred': Ollie Marshall on why London remains one of the best haven bets out there
PCL house prices have not been tearing up the record books of late, but they are now at far less risk of a sharp recalibration and deleveraging than other markets, explains top buying agent.

Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
Ollie Marshall: The devil is in the detail
Recent months have been filled with doom & gloom, but there is no sight of the four horsemen of the apocalypse galloping through Sloane Square just yet...
House of the Rising Sun: Why Prime Central London property is out of sync with global market cycles
Various factors have led to an unusual disparity between PCL values and those of major financial hubs around the world, writes Ollie Marshall; it's no surprise that overseas buyers are making their move...
D-Day for the central banks? Ollie Marshall on why economic policy needs a new strategy
Can the conventional weaponry rolled out by central banks ever be as effective as it was in yesteryear, asks top buying agent.
Companies in this article
Prime PurchaseMost read
Reuben Brothers completes first resi phase of £1bn Piccadilly Estate
The AHMM-designed One Carrington has delivered 28 new luxury homes as part of a huge transformation underway in London's most exclusive neighbourhood.
Green light for £1.3bn West London brewery regen scheme
Squire & Partners-designed riverside development approved after a decade-long planning battle.
By PrimeResi
In Pictures: Turnkey trophy home in Regent’s Park lists at £34.75mn
Expertly renovated Grade I Nash mansion was formerly owned by the Royal College of Ophthalmologists.
How top-end brokers are ‘quietly redrawing the contours of best practice in British estate agency’
A recent survey of prime property agents reveals a bullish view of business prospects, with positive takes on technology, leadership & more.
By PrimeResi
Russell Simpson expands Kensington & Notting Hill sales team
Long-established boutique firm brings in former Dexters agent.
Tom Bill: ‘Wexit’ weighs on demand in Prime London markets
Average prices in PCL fell 1.6% in the year to April amid ongoing uncertainty around tax changes, reports Knight Frank's head of UK resi research.
By Tom Bill
Prime London Property Market Snapshot: Week 18, 2025
Supply builds as few sales agreed over the Easter holidays.
By PrimeResi
Bloomberg: London Gets a Taste of New York’s Cut-Throat Real Estate Culture
Bloomberg explores a 'talent war' in prime London, between venerable big-brand estate agencies & the new breed of American-style luxury property brokers.
By PrimeResi
Agency seals record-breaking deal in ‘London’s first luxury apartment block’
'Spectacular' £10.75mn duplex at Albert Hall Mansions was sold to an overseas buyer.
PCL property & wealth management consultancy bolsters team
Mayfair-based Lanesborough Advisory installs Henry Browne as Partner and Co-Owner.
LATEST ARTICLES
UK Sotheby’s International Realty confirms departure of Managing Partner Reynolds
Claire Reynolds spent 19 years with Savills before joining George Azar's brokerage to lead a dramatic expansion in prime London.
By PrimeResi
Trio of developers completes hidden scheme in the heart of Mayfair
Three agencies are jointly handling sales at Three Kings Mayfair, where one apartment has already sold for more than £5,000 psf.
By PrimeResi
CoStar to buy Australian property portal Domain
Proposed deal values the listings site at over US$1.9bn.
In Pictures: French Riviera ‘Bond Villa’ returns to market
Villa Roc Fleuri was formerly home to Bond actor Sean Connery.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes