Prime Central London estate agency boss Becky Fatemi has teamed up with celebrity property developer Paul “PK” Kemsley – the former Vice-Chairman of Tottenham Hotspur and a regular on The Real Housewives of Beverly Hills – to star in a new reality TV show on Channel 4.
“Selling Super Prime” will follow British-born PK as he returns from Los Angeles to his home turf, with ambitions to “turn the super prime property market on its head.”
Fatemi, founder and CEO of Rokstone, will join PK and his wife, Real Housewives star Dorit Kemsley, as they recruit eight “incredibly ambitious Brits” with a view to creating “the ultimate London agency”.
Fatemi will be coaching the apprentice brokers, who will be styled by Dorit Kemsley, as the compete for “the chance of making more money than they have ever dreamed of.”
PK & team are “opening the ultimate London agency and will stop at nothing when it comes to hiring the very best sales team the country has to offer,” explains producer Melanie Leach. “The eight wannabe brokers will compete against each other in the cutthroat world of multi million pound real estate. Juggling demanding clients, uniquely British sales tactics, PK’s expectations, and the drama of having to make deals, they will do whatever it takes to get sales over the line.”
Production company South Shore says the contestants will “have some of the UK’s most exclusive properties at their fingertips, bringing a whole dose of Beverly Hills luxury to London.” Fatemi tells PrimeResi that the team ” would love to be contacted by developers to showcase what they are working on.”
Channel 4 has commissioned six hour-long episodes, which will air in 2022.
Born in Stanmore in 1967, PK has had a rather eventful career. He created a c.£1 billion real estate empire from virtually nothing (largely via Rock Joint Ventures), but was hit hard by the global financial crisis and filed for bankruptcy in 2012. He’s owned London buildings including The Ned Hotel and the Burberry Building in Haymarket, and has acquired over a million square feet of Manhattan in his time.
He was one of Sir Alan Sugar’s interviewers on The Apprentice (UK version) from 2005 to 2008, and more recently made regular appearances on The Real Housewives of Beverly Hills, in which his wife was a titular character from Season 7. He’s also been Vice-Chairman of Premier League football club Tottenham Hotspur, and Chairman of the New York Cosmos soccer team.
After a business internships with a number of celebrities, Becky Fatemi started her property career at Foxtons in 2000, working up to Sales Director level and becoming the highest banking individual in the company’s history. She set up her own estate agency, Rokstone, in 2012. Based on Chiltern Street, the firm has become one of the most successful super-prime specialists in London, transacting c.£1.5 billion worth of sales in its first decade.
Fatemi also runs event management and marketing consultancy Rokstone Entertainment, and youth organisation Shadow to Shine, which provides work placements for under-privileged Londoners.
Becky Fatemi, founder of Rokstone: “I am really looking forward to working with a larger team of talented sales people who have not had an opportunity to work in the property industry while we expand on this next chapter. This will also be a perfect platform for the world to see how incredible some of the developers are in the UK,London is one of the most iconic cities in the world architecturally and historically, we would love to be contacted by developers to showcase what they are working on!”
Paul Kemsley (aka PK): “After 12 years out of real estate, I feel the time is right for my return to an industry and city I love. When the credit crunch hit, I lost the business it had taken 15 years to build. I had no choice but to file bankruptcy and start again. The USA love a comeback story and afforded me that opportunity. Now it’s time for me to share my knowledge and help the next group of young aspiring entrepreneurs right here in the UK. I’m delighted to be teaming up with South Shore and Channel 4 as I embark on my new journey creating, moulding, supporting and advising some of the UK’s brightest new brokers. It’s going to be an emotional, fun, hectic ride.”
Clemency Green, Commissioning Editor for Features and Daytime at Channel 4: “We are thrilled PK and Dorit are trading Beverly Hills for London. They already have some of the country’s most exclusive properties on their books and we have no doubt they will take British estate agency to another level, in the most glamorous and dramatic way imaginable!”
Melanie Leach, Executive Producer for South Shore: “We couldn’t be more excited to be working with PK and Channel 4 on what promises to be an intoxicating mix of super luxe properties, rich reality and cutthroat competition.”