Prime London buyer demand picked up in Q4 despite tax fears
The capital's high-value property market proved 'remarkably resilient' at the end of 2025, says Benham & Reeves, with buyer interest 'holding firm as we start a new year.'
Buyer demand ‘steadies’ in prime London
Top-end home-buyers seem more active in SW postcodes than in other parts of the capital.
By PrimeResi
Prime London Property Market Snapshot: Week 50, 2025
Our latest LonRes data confirms prime London's weakest year since the pandemic, with little sign of a post-Budget bounce in buying activity.
By PrimeResi
Prime London property market heading for ‘worst year since Covid’
18% fewer £5mn+ sales have been recorded in London this year compared to 2024, while no deals have gone through above £50mn.
By PrimeResi
Companies in this article
Benham & ReevesMost read
‘£175mn’ restoration project in Wiltshire nears completion
The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Chestertons installs new sales heads in Knightsbridge & Kensington
30-branch agency announces senior appointments at two key PCL bases.
Savills sounds quietly bullish on early-2026 prime activity
Agency's residential chief says first five months of the year could be the busiest as buyers move ahead of fresh uncertainty.
In Pictures: London Square debuts boutique Brook Green scheme
The Aldar-owned developer is converting a set of historic school buildings into a gated enclave of 32 luxury homes.
My Property Career: Quickfire Q&A with Becky Fatemi
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
In Pictures: Landmark Mayfair mansion with potential seeks £25mn
Former Auchincloss-Coats residence, available for the first time in 30 years, offers scope to create a £55mn super-home, according to agents.
Mayfair on top as London’s £5mn-plus market sinks to a five-year low
Super-prime sales volumes slumped by nearly a third last year, reports Savills, high-value buying activity 'returns to pre-pandemic pace.'
By PrimeResi
Opinion: Is Making Tax Digital the final nail in the rental market coffin?
PCL lettings expert Olivia McSweeney explains why an imminent admin shift risks accelerating landlord exits - and deterring the next generation from entering the sector.
Savills: Prime markets forecast to bottom out this year – except PCL
Prime Regional property prices are likely to rise 1.5% in 2026, predicts Savills, but Prime Central London values have a bit further to fall.
By PrimeResi
Average PCL price per sq ft at lowest level since 2012
Rising supply and dwindling demand are keeping values under pressure in the capital's most exclusive postcodes, reports LonRes.
LATEST ARTICLES
In Pictures: Ransome’s Wharf launches with a ‘refined Chelsea-meets-Battersea aesthetic’
London Square's design team for the 118-home development includes Echlin, Fourfoursixsix, and 5PA Architects.
By PrimeResi
Interview: Jason Tebb on what CoStar’s capital means for OnTheMarket’s next phase
Exclusive: OnTheMarket's president speaks to PrimeResi as the property portal updates on progress under CoStar ownership.
New franchisee steps up at Winkworth North Kensington
Lettings manager Jason De Sousa has taken over the agency’s long-running office on Ladbroke Grove.
PCL council warns cyber attack fallout is ‘ongoing and will take several months’
A cyber incident 'with criminal intent' has been causing havoc in Prime Central London since November, causing significant delays to planning decisions across Westminster and Kensington & Chelsea.
By PrimeResi
Book Now: LPF webinar – The global outlook for the luxury property industry in 2026
Priya Rawal will host a live online event on 28th January, featuring an impressive panel of super-prime experts from London, New York & Dubai.
By PrimeResi