Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
What to read next
Short-tail Vs long-tail: Why estate agents should adopt a ‘holistic approach’ to digital marketing
A blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group's COO.
Mark Wells: Are luxury estate agents safe in an AI world?
'Agentic' artificial intelligence is poised to reshape the market as we know it - so what can the property sector learn from the music industry, which faced a similar moment in 2008?
New ‘big data’ platform allows estate agents to mine detailed property intel
Homesearch aims to become 'the port of call for residential property information, transaction history, demographic data, insights and reporting'
Most read
From Reel to Deal: Instagram lead ends with £16.5mn Chelsea sale
Luxury agency says social media is increasingly acting as a 'sophisticated catalyst' for big-ticket property deals.
Power struggle at major family-run estate agency
Boardroom rift heads to the High Court as AIM-listed firm launches proceedings against its chairman.
In Pictures: Inside a £22mn Chelsea villa with one of RBKC’s last big basement builds
PCL agency lands one of the season's standout instructions in the Boltons Conservation Area.
China launches retroactive tax crackdown on wealthy citizens’ offshore assets
Beijing is said to be pursuing HNWIs for unpaid tax on overseas assets going back decades.
RBKC agency Russell Simpson expands with new SW London office
The former Head of Sales at John D Wood in Parsons Green will be leading the new operation.
Prime London transactions up 14% as more buyers come off the sidelines
Knight Frank says buyers and sellers have become 'hardened to the volatility' as latest numbers suggest an improving picture across the prime postcodes.
‘A home is the centre of family life, not an untapped tax stream’: Wealthy London boroughs unite against ‘mansion tax’
RBKC, Westminster, Richmond & Wandsworth say residents could end up paying more than half of the proposed national levy.
UK Sotheby’s recruits former Anderson Rose director
Scott Joseph will cover Prime Central and North West London from the brokerage's St John's Wood office.
Agency lists Royal Tunbridge Wells’ historic town centre for sale with manorial title
'This is one of the rarest offerings to reach the UK property market in a generation,' say BNP Paribas Real Estate and Strutt & Parker.
Understanding the Prime London market in five charts
From stock levels and sale prices to discounts and deal volumes, fresh graphics from LonRes provide a snapshot of the capital's prime property market as the second half of 2026 gets under way.
LATEST ARTICLES
Rhodium hires former Nobu exec to lead global growth push
Dean Main's luxury property consultancy brings in Diane Daudin-Clavaud as Chief Development and Strategy Officer.
Star Douglas Elliman broker targets London’s super-prime market
Luxury NYC specialist secures exclusive US representation for raft of landmark developments as American demand continues to build.
Renter’s Rights Act ‘still proving largely counterproductive’, says Knight Frank
Rental stock squeeze continues, reports agency, as landlords adapt to the new regime.
Estate agency mentor programme adds ‘Chief Matchmaker’
Former Property Academy and EA Masters boss takes formal role at Rightmove-supported Agents Together.
Developer & contractor convicted over fatal London tower incident
Foster + Partners cleared of health and safety breaches over fatal Corniche window fall; St James and Lindner Prater found guilty.