Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
Richard Combellack is Chief Commercial Officer at nurtur.group (the parent company of businesses including The Guild of Property Professionals, Fine & Country, Starberry and LeadPro)
What to read next
Short-tail Vs long-tail: Why estate agents should adopt a ‘holistic approach’ to digital marketing
A blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group's COO.
Mark Wells: Are luxury estate agents safe in an AI world?
'Agentic' artificial intelligence is poised to reshape the market as we know it - so what can the property sector learn from the music industry, which faced a similar moment in 2008?
By Mark Wells
New ‘big data’ platform allows estate agents to mine detailed property intel
Homesearch aims to become 'the port of call for residential property information, transaction history, demographic data, insights and reporting'
By PrimeResi
Companies in this article
nurtur.groupMost read
Forbes-backed brokerage adds another big name to PCL line-up
Latest Founder Partner brings nearly four decades of top-end agency experience to Martin Bikhit’s new venture.
Property billionaire swaps Holland Park for Monaco
David Reuben becomes the latest big name to leave the UK, joining a Monaco set now controlling some £77bn of Rich List wealth.
RFR brings in super-prime specialist as MD
Former Knight Frank partner joins Chelsea-based buying firm.
Guardian: Why are London mansions struggling to sell?
LonRes chief says there is some ‘unbelievably good value’ in the capital's prime neighbourhoods - but warns the market has yet to find its floor.
Grand Registry: Surveying the latest big-ticket deals to hit the official record
Land Registry data reveals a telling resale at one of Kensington’s most prestigious schemes, alongside a clutch of eight-figure deals across the capital.
London Square owner racks up £1bn-worth of Abu Dhabi sales in a week
International buyers drive bumper sales tally for Aldar across two waterfront launches.
By PrimeResi
Record transfer window kicks off super-prime rental bonanza
Savills handled more than 20 player and manager relocations over the summer, including a string of deals in Cheshire at more than £30k a month.
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
Super-prime London scheme lands double win at global branded residence awards
Raffles-branded project takes European and urban titles at inaugural awards programme for booming sector.
Martin Kemp Design takes up residence near Buckingham Palace
Luxury design practice moves into new Buckingham Place studio, with a run of prime resi projects underway and a growing furniture range.
LATEST ARTICLES
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
By PrimeResi
Sotheby’s International Realty rolls out 50th birthday marketing pageant
Luxury property broker brand marks milestone anniversary with an ad campaign, a coffee-table book and a big agent gathering.
By PrimeResi
Rate fears & Budget jitters deepen top-end housing slowdown – RICS
September's survey of surveyors confirms London remains notably weaker than the national market.
By PrimeResi
Chestertons names new short-lets boss
London agency reports growing demand from owners whose properties have been sticking around on the sales market.
My Property Career: Quickfire Q&A with Simon Deen
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.