Short-tail Vs long-tail: Why estate agents should adopt a 'holistic approach' to digital marketing
A blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group's COO.
![](https://standfirst-primeresi-production.imgix.net/uploads/2023/09/Richard-Combellack-3-copy.jpg?fit=crop&crop=faces,entropy&q=90&auto=compress,format&w=150&h=150)
Richard Combellack is Chief Commercial Officer at nurtur.group (the parent company of businesses including The Guild of Property Professionals, Fine & Country, Starberry and LeadPro)
Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
Understanding PECR: Implications for UK estate agents’ marketing practices
In the ever-evolving landscape of data protection regulations, estate agents in the UK are urged to familiarise themselves with the Privacy & Electronic Communications Regulations, as they impact marketing…
By Paul Offley
Estate agents urged to ‘take proactive measures’ to protect against cyber incidents
Cyber attacks and claims are on the rise, and estate agents need to be prepared, warns Paul Offley of The Guild of Property Professionals.
By Paul Offley
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