Algorithms can easily improve the process of finding the perfect home, says the boss of off-market platform Invisible Homes, so why would the big players leave an open goal like this?

Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.

'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…