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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Knight Frank cuts house price forecast; PCL set for -4% drop this year
'A combination of high supply & faltering confidence means we now expect slower UK house price growth this year & in 2026,' says research chief Tom Bill - with prime markets set for sharp declines.
London property ‘no longer a safe bet’, warns top wealth manager
'The London property boom is well and truly over,' declares Rathbones
Super-prime Notting Hill development opp seeks £12mn
Buyer sought for standout freehold property with "one of the most ambitious planning consents in the area".
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Super-prime St John’s Wood mansion finds a buyer
Trophy home on Hamilton Terrace sold 'within a few months' of being listed at £20mn.
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
'What we’re witnessing is more than just a demographic shift,' says Knight Frank, as the firm reveals who is buying what, where, and why...
International luxury brokerage launches, promising ‘a new era of property marketing’
Led by former Nest Seekers boss Daniel McPeake, London-based Aperture Global UK wants to 'set a bold new standard for how prime properties are represented.'
£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
LATEST ARTICLES
Unanimous approval for luxury developer’s ‘transformative’ new Queensway scheme
Vabel's second project in Central London's most up-and-coming address will deliver 94 new homes opposite The Whiteley.
New name on the luxury development scene targets north London sites
Gracie Group launches with a £550mn portfolio & ambitions to expand across the capital.
W-branded apartment sets new Manchester price record
£3.5mn unit at ultra-luxe scheme achieved the highest per square foot rate ever recorded in the city.
Super-prime building firm appoints trio of new directors
Phin Isles, Philippa Waldron & Charlie Ellis have all stepped up as directors at London-based CC Construction Group.
Winkworth sales revenue jumps 27%
Estate agency boss is 'delighted' with the latest interim results.