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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
£10.95mn Regent’s Park mansion sold ‘within minutes’ of Budget speech
UK buyer accelerated exchange on Grade I listed residence after Chancellor delivered a softer-than-expected property tax package.
Top buying agent launches independent firm
Lucie Hirst's new operation will specialise in high-end acquisitions across PCL & the Cotswolds.
Agency seals trio of £20mn-plus sales in St John’s Wood as top-end buyers pounce
Savills reports £130mn pre-Budget transaction flurry in prestigious NW London neighbourhood - and predicts a busier-than-usual close to the year.
Hoffen West acquires well-known PCL agency’s lettings & management book
26-year-old Belgravia specialist's portfolio will be integrated into Rupert Hoffen & Neil West's operation.
Property consultancy faces six-figure fine for unauthorised works on Grade I listed building
Court rules Knight Frank made alterations to an historic building in Bath without the necessary consents.
Prime Purchase adds new director in the Cotswolds
Savills-owned buying agency continues its recruitment drive, strengthening its country team with another established operator.
PCL buying agency toasts £80mn of deals despite ‘testing’ market
Camilla Dell's Black Brick reveals its standout acquisitions of 2025, including a ‘landmark’ Georgian villa in Hampstead, a classic Marylebone townhouse, and a trophy Mayfair apartment
In Pictures: North London mansion offered for sale for first time in 25 years
The eight-bedroom home with a 1,000 sq ft drawing room has an 'exceptional sense of privacy & security', says Dexters
Chestertons snaps up specialist online agency
W Property Consultants was set up by Wai Yee Shing & Wai Yee Tang in 2018.
Swiss voters reject significant super-rich inheritance tax proposal
Decisive result in Switzerland's divisive wealth tax referendum.
LATEST ARTICLES
Charles Curran on the ‘Mansion Tax’: Litigation, valuations & unintended consequences
Former financier-turned-agency boss explains how ONS model-based valuations for £2mn-plus homes could spark legal challenges, affect mortgages, and ripple across the property market.
New York Ritz-Carlton residence in ‘philanthropic’ $28mn sale
100% of the super-prime sale proceeds will go Vicki & Roger Sant's Summit Foundation.
Knight Frank launches Private Office in Australia
Ari Petrovs is leading the property consultancy's latest HNW-focused division.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Ranked: Britain’s ‘happiest places to live’ in 2025
North Yorkshire enclave takes the top spot for the first time, followed by two London enclaves.