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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
One Hyde Park residents win £35mn in building defects case
One Hyde Park Limited has declared a 'decisive victory' as construction firm found liable for remedial works.
Buyer sought for rare freehold resi development opp in Marylebone
Prestigious 27,000 sq ft block offered with consent for eight luxury apartments, including a standout penthouse.
Buying agency secures sizeable discount on Belgravia townhouse
Super-prime residence near The Berkeley was acquired off-market for just under £14mn, illustrating a wider market trend.
£270mn in sales secured at ‘repositioned’ Mayfair scheme
Charles Leigh's team says Q4's standout performance at 60 Curzon 'sends a strong positive signal' for the wider PCL market.
In Pictures: North London ‘masterpiece’ with separate cottage seeks £30mn
Exclusive: Listed by DDRE Global, this mansion on Avenue Road is one of the biggest super-prime instructions of the year so far.
Leading luxury brokerage expands in the Cotswolds
UK Sotheby's International Realty has bolstered its country house expertise with a brace of senior appointments.
Jo Eccles: Five emerging themes shaping the Prime Central London market in 2026
Buying activity started early this year, with turnkey homes still commanding significant premiums and low-credibility bids falling flat, reports top acquisition specialist.
US interiors firm debuts in UK with Battersea showhomes
'This collaboration isn’t just about interiors,' says property developer Marie-Julie Gheysens; 'it’s about narrative, artistry and the enduring power of female creativity.'
Football’s transfer frenzy boosts Savills’ lettings business
Record summer window resulted in the agency handling nearly 40 player relocations across the UK.
‘There are signs that price falls are bottoming out’: Two major agencies update Prime Central London forecasts
Cluttons and Strutt & Parker both believe the era of PCL price declines is ending.
LATEST ARTICLES
Industry Reactions: Bank of England holds interest rates at 3.75%
Top-end property market experts & insiders weigh-in on the Monetary Policy Committee's latest decision.
GII appoints agents to sell Marriott’s new luxury branded residences in Chelsea
Now fully complete, The Lucan is the first Autograph Collection Residences from Marriott International.
In Charts: Scotland’s prime market outperformance, by the numbers
Inside the market that's forecast to outpace the rest of the UK over the next five years.
My Property Career: Quickfire Q&A with Sian-Louise Tangney
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Revealed: What UK property professionals earn – and how it stacks up globally
UK real estate salaries rise nearly 10%, but remain well behind the US and Middle East.