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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Former CEO brings ‘significant whistleblowing case’ against Battersea Power Station owners
Lawyers say Don O’Sullivan's case 'raises very important questions about the integrity of financial reporting at Battersea', allegations that the company strongly denies.
DDRE reports £89mn in sales so far in 2026; boosts headcount to 55
Expanding PCL brokerage chalks up big-ticket deals and lands first resi development instruction.
In Conversation: Lucie Hirst on prime market misconceptions and the new rules of buying
Buying agent Lucie Hirst discusses pricing realism, off-market networks and shifting demand across London and the Cotswolds.
£81mn London property portfolio frozen
UWO granted over 85 flats as Crown Prosecution Service probes source of funds.
Bidder bags Belgravia duplex for under £1,000 psf
Three-bed apartment between Eaton and Sloane Square sold at auction last week.
Ranked: The UK’s ‘best places to live’ in 2026
The Sunday Times unveils its influential annual rundown, with Norwich crowned the overall winner and Richmond taking the top spot in London.
Knight Frank toasts £1bn sales milestone at King’s Cross
Agency closes out long-running sales programme at 'transformational' 67-acre regen scheme.
Lending in the Shadows: What the MFS collapse means for London’s prime property market
Is the high-profile failure of the bridging lender indicative of a wider issue in property finance, or an isolated incident - and what can we learn?
South Ken Station’s mixed-use redevelopment ‘gathers pace’
Property developer Native Land is working alongside TfL and Places for London, to deliver 50 new homes and revamp the PCL transport hub.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
LATEST ARTICLES
A developer’s view: How a new ‘flight to quality’ is reshaping London homebuilding
Mount Anvil sales boss Jon Hall on how buyer priorities around location, design and brand are shifting in a tougher cycle.
Mayor of London imposes emergency measures to rally housebuilding
Government says temporary relaxation of planning rules sends 'a clear message to developers to get on and build.'
£7.5mn new-build mansion snapped up in Surrey
Brokerage tucks away 9,000 sq ft residence in 'record time' - and receives £12.5mn instruction directly off the back of it.
AgentWise adds Director of Growth & Community
Broker networking platform bolsters team and eyes global markets as membership passes 1,000.
Surveying giant announces ‘refreshed & expanded’ leadership team
'This marks a new chapter for LGSS,' declares Managing Director Richard Sexton.