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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Luxury brokerage drafts trio of seasoned Central London agents from Savills
Mayfair-based property firm confirms more high-profile signings & trails its 'next phase of growth'.
One dollar millionaire leaving the UK ‘every 45 minutes’
Government under more pressure to rethink non-dom crackdown as research reveals scale of HNW 'exodus'.
London Square picks up prominent Ransome’s Wharf site opposite Chelsea Embankment
Property developer continues its dramatic run of prime London site acquisitions since becoming part of Aldar in late 2023.
In Pictures: A-list-approved Caribbean estate asks $39mn
'Legendary' villa at Amanyara in the Turks & Caicos Islands is the most expensive listing in the region right now.
Peak Luxury: Four Seasons penthouses to go on sale in Gstaad
Global hospitality firm appointed to manage 'iconic' property in glitzy Swiss ski resort.
In Pictures: Chelsea Waterfront’s Powerhouse reaches completion
Painstaking 15-year project has transformed a century-old SW London landmark into a striking new luxury apartment scheme.
Carter Jonas installs national resi sales boss
Dominic Bruneau will oversee the agency's network of 14 resi sales teams across the UK.
Investec backs Wentworth Estate super-home project
£11.5mn loan tees up latest endeavour by luxury developer Applegate Homes.
‘Innovation in services & amenities will become increasingly essential’: On the future of branded residences
As the branded resi sector continues to grow at a remarkable pace, Michele Galli of The One Atelier explores what’s driving the evolution and resilience of this luxury niche.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
LATEST ARTICLES
Grosvenor sells massive stake in Mayfair to Norwegian wealth fund
Norges Bank Investment Management has taken a 25% stake in a £1.2bn property portfolio around Grosvenor Street and Mount Street.
Is this Prime Central London’s most accurate property index?
Valuation firm collaborates with real-time data firm, LSE professor & top buying agency to track market movements since 2000, reflecting location, size & tenure.
Westminster approves Valouran retrofit scheme in West London
Luxury developer to bring The Whiteley site offices back into use as a mix of 'design-led' homes, a restaurant and a bar.
Prime London Property Market Snapshot: Week 3, 2025
A slow start to the year continues in prime London.
Book Now: LPF webinar to explore what’s in store for the luxury property sector in 2025
Thursday's online summit will see Priya Rawal joined by Nick Maud of Savills, Mark O’Callaghan of Echlin, Thomas Cantor of West One Loans, Siobhan Kelly of David Collins Studio, Kerry Gibbs of Gardiner…