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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
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Super-prime agent & social media star launches ‘game-changing’ property brokerage
One of London's best-known top-end agents has set up a 'forward-thinking' luxury property brokerage that 'understands the power of storytelling & digital influence in a new era of property.'
John D Wood & Co. recruits Knight Frank’s Kilgarriff to lead Central London Lettings
A senior KF operator has moved to a key role in Polly Ogden Duffy's team at JDW.
London Square adds big Wimbledon site to expanding portfolio
Latest SW London deal marks the developer’s fifteenth acquisition since late 2023, and third major move this year.
Agency bags trio of trophy listings in St George’s Hill
Savills Weybridge's new instructions include one of only a handful of original W.G. Tarrant houses on the exclusive private estate.
‘The centre of gravity has shifted’: Ranking Europe’s top-performing luxury property markets through the last decade
Key trends revealed in long-term analysis of Knight Frank's Prime International Residential Index.
In Pictures: Newly built ‘masterpiece’ mansion in Montenegro seeks €8mn
Becky Fatemi of Sotheby's International Realty pitches a 'Venetian-inspired masterpiece', developed by a British father & son in 'Europe’s best-kept secret'.
Super-prime developer lines up £225mn scheme in Notting Hill
Valouran continues to build pipeline of landmark projects, unveiling plans for a 'major play' on Westbourne Grove.
Designed to Sell: Five home staging principles for attracting today’s luxury buyers
Top designer Ed O’Donnell reveals how art, furniture & colour can shape how a property is perceived, drawing on recent projects at The OWO, Centre Point, Lancer Square & River Park Tower.
In Pictures: ‘One of Ireland’s finest contemporary country houses’ seeks €8mn
Agents instructed on 111-acre estate with spectacular centrepiece & 'unrivalled waterside appeal'.
Dexters reports another 23% revenue jump
Income from the estate agency's lettings business rocketed by nearly a third last year.
LATEST ARTICLES
Super-prime developer lines up £225mn scheme in Notting Hill
Valouran continues to build pipeline of landmark projects, unveiling plans for a 'major play' on Westbourne Grove.
Dexters names new CEO
Estate agency's CFO & Deputy CEO Ash Kashyap steps up to the top job as Andy Shepherd retires.
Foxtons’ sales revenue jumps 73% to hit a ten-year high
The high-profile agency had a 'very strong start to the year' as buyers scrambled to beat the stamp duty deadline.
West End office building set for boutique luxury resi conversion
Dukelease & BST England have teamed up to transform a handsome period block on Hallam Street into six high-end apartments.
Related Argent names new chairman
Former Cushman & Wakefield chief John Forrester to succeed longtime chairman David Partridge.