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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Residence One sets up new £60mn scheme in St John’s Wood
Luxury developer acquires St Mark’s Court for the follow-up to its fast-selling Allen House project in Kensington.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
Douglas & Gordon launches £200mn+ property lending platform
James Evans' D&G has teamed up with Paul Oberschneider's Hilltop Capital Partners to create a new bridging finance platform.
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Lucy Morton: Why landlords should keep calm & carry on
Change can be unsettling, but those who continue to provide quality homes and positive experiences for tenants have little to fear from the Renters Reform Bill, explains JLL's resi agency chief.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
LATEST ARTICLES
Alex Michelin: How super-prime developments are shaping residential trends
The Valouran CEO talks us through how innovations once reserved for the world’s most luxurious homes are now filtering into the mainstream housing market - and redefining modern living.
Knight Frank names three new lettings managers
Agency bolsters operations in key markets across South West, North, City & East London.
Required Reading: New sanctions rules for high-value property & art dealers, explained
Propertymark has compiled a guide to new reporting requirements that come into force next month.
Dubai developer targets price record with new Palm Jumeirah villas
Top-flight Middle Eastern architecture firm Killa Design is working with Swiss billionaire Dr David von Rosen's 25 Degrees to 'push the boundaries of luxury living and craftsmanship.'
Prime London Property Market Snapshot: Week 13, 2025
50% more sales were agreed in prime London's postcodes last week compared to the same seven days last year, as price cuts continue to run rife.