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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Strutt & Parker recruits high-flyer Reynolds to lead UK resi sales
Key player joins leadership team as 140-year-old agency ramps up prime & super-prime ambitions.
Trophy Holland Park villa fetches over £40mn
Boost for embattled PCL market as 19th century Italianate mansion sets 2025 benchmark.
Rumourmill Roundup: 7 big tax changes that could hit the property market this Autumn
A flurry of Treasury leaks & speculation surfaced over the summer holidays, including proposals to end Stamp Duty, extend CGT & IHT, and to introduce a new annual property tax.
DDRE expands into the North West to tap growing UHNW market
Brokerage moves to meet 'new wave' of demand for high-value homes across Cheshire, Merseyside, the Wirral & Greater Manchester.
London Square bags planning for prime Battersea project
Waterfront site opposite the Chelsea Embankment - derelict for a decade - is to deliver 118 new homes.
Knight Frank expands in East Anglia
Georgie Veale has moved from the London-based Country Department to head up the agency's new operation in Suffolk.
Brokerage hires ex-Chestertons director to head new business development arm
Harding Green’s new tech-driven division aims to provide self-employed agents with ‘corporate-level’ lead flow.
Draker & KFH combine to create ‘one powerful agency’
The two London estate agencies have been co-branded following their recent acquisitions by Lomond.
Former Knight Frank Finance Partner launches high-value mortgage brokerage
Alastair Keeling's new venture is called Arkmor Capital.
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
LATEST ARTICLES
Survey reveals shifting UHNWI strategies in PCL
Savills poll of leading advisers shows London’s ultra-wealthy reassessing residency amid mounting tax pressures.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Housing Secretary resigns over Stamp Duty miscalculation
'I deeply regret my decision to not seek additional specialist tax advice,' says Angela Rayner.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
In Pictures: Cliffside trophy home in Mallorca debuts at €33mn
24,000 sq ft Port Andratx project was completed in 2024.