On Buying Pre-Election: Be property-led not market-driven

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
PCL market to present good buying opportunities in post-election window
Buying agency Huntly Hooper has issued some words of advice for investors looking to spot a bargain in prime London over the coming weeks.
By Prime Resi
London buying agency reports ‘considerable’ rise in off-market deals
'Clients prefer the exclusivity that comes with purchasing a home which has not been openly marketed and which many potential purchasers will not yet have the opportunity to see'
By Prime Resi
‘Fortune Favours the Bold’: Eight tips for prime property buyers in an uncertain market
'It's impossible to say if we've hit the bottom of the market in Prime Central London,' says top-end property consultancy Sterling Private Office - but 'those buying now could see phenomenal returns';
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Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
Huge St John’s Wood apartment block heads to auction
157-unit freehold building just around the corner from Lord's will be going under the hammer next week.
Altius picked to deliver ‘once in a generation’ West End tower scheme
The Huguenot House development team includes architects Foster & Partners and contractors Erith.
By PrimeResi
Rumourmill: Reeves ‘to defy’ wealth tax calls
Chancellor reportedly distances herself from proposals to raid the rich.
HNW family offices show ‘ambivalence’ toward real estate investments
UBS has surveyed more than 300 single family offices around the world.
By PrimeResi
OB Private hires Strutt & Parker’s Waddell to head new Development & Investment division
Renowned luxury property specialist joins rapidly expanding agency with bases in Mayfair and Notting Hill.
Savills appoints new sales chief in East London
Jen Holmes has risen from valuer to Head of Sales in under five years.
By PrimeResi
Is the Prime Central London market ready for the Great Wealth Transfer?
Alpa Bhakta explores 'a profound generational & cultural transition that could have a significant impact on how & where money is spent, saved & invested.'
By Alpa Bhakta
Binghatti reports record H1; rolls into Knightsbridge
The luxury UAE developer's profit surged almost threefold in the first six months of 2025 amid strong demand for Dubai real estate.
Rightmove halves growth forecast as asking prices record biggest July dip
Property portal now expects average asking prices to rise by just 2% through 2025, although transaction volumes remain strong.
By PrimeResi
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Valouran assembles top team for £200mn Bishops Avenue scheme
The super-prime developer's flagship North London project, Bishops Avenue Gardens, is due to launch this autumn.
‘Minor price reductions no longer sway buyers; instead, decisive cuts are what’s driving transactions’ – Garrington
'Significant reductions are an increasingly accepted part of prime deals,' says top buying agency.
By PrimeResi
Development land market running ‘slower than expected’
Positivity around planning reform has not led to more site acquisitions, reported Savills.
By PrimeResi
Prime London Property Market Snapshot: Week 29, 2025
A third fewer sales were agreed in Week 29 2025 compared 2024, but more homes are going Under Offer.
By PrimeResi
Landlords press pause on portfolio growth amid policy uncertainty – JLL
'Confidence is building,' reports agency, but a number of barriers are putting many off investing further.