Much Ado About Nothing: Why bifurcation, not decline, is the real story in Prime Central London
Richard Rogerson explains how quality is now defining liquidity in the capital’s top neighbourhoods - and flags more key trends to watch in 2026, from shifting demographics to the return of debt.
Richard is the CEO of RFR and leads the firm’s Advisory practice. He principally focuses on transactional and advisory mandates for the firm’s private clients who look to him particularly for strategic counsel and tactical input on a wide variety of their most complex residential property issues. Prior to joining RFR, Richard was a Partner at Macfarlanes, one of the world’s most prestigious law firms. As a lawyer, Richard advised private clients, investment funds and corporates across multiple sectors including private equity, finance and real estate. Richard has edited two books on finance and private equity and holds an LL.B Law (Hons) from the University of Durham.
Lucian Cook: Painting a picture of Prime Central London’s ‘decade of adaptation’
Savills' Head of Residential Research appraises how PCL's property market has changed over the past ten years - since George Osborne's sweeping reform of the property tax regime - and looks ahead to what…
By Lucian Cook
This too shall pass: On noise, narrative & the need for perspective in Prime Central London
Richard & Sophie Rogerson explain why the reality of London’s luxury market may be more resilient than the headlines suggest - and what policymakers must do next.
No such thing as bad publicity: On navigating negativity, noise & nuance in Prime London’s property market
Beyond the algorithm-driven echo chambers, prime buyers remain focused on quality and long-term value, report Richard & Sophie Rogerson.
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