No such thing as bad publicity: On navigating negativity, noise & nuance in Prime London's property market
Beyond the algorithm-driven echo chambers, prime buyers remain focused on quality and long-term value, report Richard & Sophie Rogerson.
This too shall pass: On noise, narrative & the need for perspective in Prime Central London
Richard & Sophie Rogerson explain why the reality of London’s luxury market may be more resilient than the headlines suggest - and what policymakers must do next.
From the small screen to the big smoke: On 25 years of Location, Location, Location & the re-evaluation of prime London property
Savills' research chief Lucian Cook reflects on the ups and downs of recent years, and how the latest run of events - from a new government to tax changes - could shape the prime property market in 2025.
Paris, Milan or London? Navigating the future of London’s prime property market
Thomas Moran & Ruth Morris examine whether the UK capital's appeal as a high-end hotspot is really under threat from other European hubs.
Most read
Lai among senior hires as UK Sotheby’s bolsters PCL line-up
Brokerage's recruitment drive continues as top-end operators join from firms including YOUhome and Chestertons.
‘Absolutely brutal pricing’ now the only way to get activity, says top PCL agent
Winkworth flags 'major reset' as market adjusts to a new reality.
Savills shifts £180mn of super-prime new-builds in Q1
Run of deals, including a number above £30mn, 'confirms London’s enduring appeal among UHNWIs', the agency said.
£23.5mn price tag for SHH-designed Little Venice villa
In Pictures: Grade II listed specimen has been fully reworked and kitted out with a subterranean wellness complex.
Park Lord brings in ex-JLL & Foxtons duo
Sebastian Born and Alexi Earl join Joshua Marks' Mayfair-based brokerage.
Jo Eccles: Overconfidence is costing buyers in the core market
Eccord's MD runs through three key themes in the PCL market this month, including a disconnect between buyer expectations and reality - and why it's becoming harder to correctly interpret pricing.
Coutts flags ‘deep value’ in PCL heartlands as discounts hit seven-year highs
King’s bank points clients towards historic neighbourhoods still trading more than 20% below peak, as performance continues to diverge across the prime postcodes.
Knightsbridge townhouse with Royal connections & Versailles-inspired interiors seeks £8.25mn
Selling agents say this former sculptors' studio 'has the potential to be one of the finest residences in Knightsbridge.'
Interview: Knight Frank’s Peter Mayo on the changing role of auctions in the prime market
Agency's auctioneer and partner discusses outdated misconceptions, unusual lots and why more discretionary sellers are turning to the gavel.
MFS administrators flag scale of PCL disposals
Care would be required not to 'flood the market', say practitioners, citing 'significant real estate… in particularly valuable parts of central London'.
LATEST ARTICLES
Big-ticket London home sales slide by over a third as caution returns
Latest data: Savills says wealthy buyers are retreating towards the capital’s traditional golden postcodes, with geopolitical jitters weighing on activity.
Buying agency Black Brick boosts team with trio of hires
Former Prime Purchase director Alex Oliver is among three new additions to the firm’s London-based operation.
‘Defined by caution & tight viability’: How the resi development landscape has shifted this year
Housebuilders started 2026 with some optimism, reports Oliver Knight, but that 'proved short-lived' in the face of global uncertainty, rising construction costs and escalating interest rates.
Grosvenor reports ‘muted’ returns in 2025 despite ‘strong performance’ in the UK
Property company's North American operations struggled while London out-performed last year.
Savills reshuffles leadership in Brook Green and Cirencester
Former Winkworth director Ben Hunt joins to lead west London office as Paul Christian takes up senior residential role in the Cotswolds.