Life is too short: Evaluating the ‘enjoyment cost’ of a property
There is a bit in-between the value and what you have to pay which you can financially write down over a period of time, explains buying agent Charlie Wells...

Charlie has over 20 years experience in the property market and has a reputation for discretion, honesty and professionalism. Always acting in the best interest of his clients, he has an uncanny ability to find the “best-in-class” whether it be a village, farm or manor house. Before joining Prime Purchase Charlie set up and ran the country house and farms sales office for an independent firm. He has also worked as a land and sporting agent. A true countryman, he has a full understanding of how the countryside works, and how it will impact on his clients enjoyment of their home. He is a member of The Royal Institution of Chartered Surveyors.
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
On the lure of privacy and seclusion
'Owning and controlling your view, however small, is real wealth', as one client said to Charlie Wells...
The five ‘property tribes’ set to influence the future of the UK housing market
Onesies, Rusticarians, GloMads, Waltons & Sundowners: Who are they, and what do they want?
By PrimeResi
Companies in this article
Prime PurchaseMost read
Knight Frank cuts house price forecast; PCL set for -4% drop this year
'A combination of high supply & faltering confidence means we now expect slower UK house price growth this year & in 2026,' says research chief Tom Bill - with prime markets set for sharp declines.
By PrimeResi
London property ‘no longer a safe bet’, warns top wealth manager
'The London property boom is well and truly over,' declares Rathbones
By PrimeResi
Super-prime Notting Hill development opp seeks £12mn
Buyer sought for standout freehold property with "one of the most ambitious planning consents in the area".
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Super-prime St John’s Wood mansion finds a buyer
Trophy home on Hamilton Terrace sold 'within a few months' of being listed at £20mn.
By PrimeResi
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
'What we’re witnessing is more than just a demographic shift,' says Knight Frank, as the firm reveals who is buying what, where, and why...
By PrimeResi
International luxury brokerage launches, promising ‘a new era of property marketing’
Led by former Nest Seekers boss Daniel McPeake, London-based Aperture Global UK wants to 'set a bold new standard for how prime properties are represented.'
By PrimeResi
£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
LATEST ARTICLES
Unanimous approval for luxury developer’s ‘transformative’ new Queensway scheme
Vabel's second project in Central London's most up-and-coming address will deliver 94 new homes opposite The Whiteley.
By PrimeResi
New name on the luxury development scene targets north London sites
Gracie Group launches with a £550mn portfolio & ambitions to expand across the capital.
W-branded apartment sets new Manchester price record
£3.5mn unit at ultra-luxe scheme achieved the highest per square foot rate ever recorded in the city.
Super-prime building firm appoints trio of new directors
Phin Isles, Philippa Waldron & Charlie Ellis have all stepped up as directors at London-based CC Construction Group.
Winkworth sales revenue jumps 27%
Estate agency boss is 'delighted' with the latest interim results.
By PrimeResi