Is TikTok a viable way to sell luxury homes?
Chris Dietz takes a look at the US-led trend of real estate brokers using the meteoric social media platform to market their listings; does it actually work, and is now a good time to jump on the bandwagon?
The Life of Luxury and How to Sell It
Luxury is its own market, but who shops there? Who sells there? What's the best strategy?
Marriott to expand its branded residence portfolio ‘by more than 70% by 2022’
Ritz-Carlton owner has grand ambitions to develop many more stand-alone luxury residential schemes around the world in the coming years
In Pictures: Aston Martin-branded penthouses promise ‘the next level of luxury’
Three-quarters of G&G's Aston Martin Residences in Miami have been sold so far; now the Signature Collection of marquee penthouse apartments has been launched...
Most read
£15mn Clarges Mayfair apartment sparks global bidding war
The trophy residence overlooking Green Park sold sight unseen for ‘well above’ asking.
Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
In Memoriam: London estate agency legend Tim Maskell, 1938-2025
'Tim’s legacy in the property market continues,' says Maskells' MD.
Seismic Shifts, 2000-2025: The global events that moved the needle on London’s prime property market
Cathy Hawker explores how the fluctuating fortunes of Prime Central London can be tied to major international economic events of the past 25 years.
In Pictures: B&B Italia Group’s Maxalto designs ‘iconic’ Whiteley Clock Tower apartment
Clocking in at £24mn, The Whiteley's latest 'Designer Collection' apartment marks a European first for the 50-year-old interiors brand.
Prime London 25: Introducing a PrimeResi Special Report
The evolution of London's luxury property market, 2000-2025: Our 75-page report charts a truly transformative period for both the property market & the prime residential industry.
Knight Frank announces new Henley office head
Nick Warner will hand the reins to Matt Davies next month.
In Pictures: Inside a Fontanella-designed ultra-prime mansion in Knightsbridge
Luxury developer Caudwell collaborates with top-end designer on £58mn Fonteyn House project, opposite the V&A.
Westminster confirms launch date for new rental licensing scheme
Thousands of landlords across PCL will need to obtain licenses under the new rules.
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
LATEST ARTICLES
Savills swoops on central London heritage planning consultancy
Real estate giant bolsters heritage-led planning and design capabilities with Citydesigner acquisition.
Ranked: The world’s most valuable housing markets in 2025
Global property values have fallen in US dollar terms, despite most markets seeing growth when measured in local currencies.
Grand Registry: Surveying last month’s biggest registered deals
A standout villa in Notting Hill topped the latest tranche of super-prime sales lodged with the Land Registry.
Industry Reactions: Mortgage lending bounces back from April’s slump
Fresh Bank of England data on mortgage approvals show increased activity in May - but 'are broadly consistent with a property market treading water,' comments Simon Gammon of Knight Frank Finance.
UK housing market faces a smoother ride in second half of 2025 – Knight Frank
As tariff turbulence appears to have peaked and the stamp duty disruption fades, the main risk over the next six months is the autumn Budget, explains the agency's UK resi research boss Tom Bill.