The Life of Luxury & How to Sell It
Luxury is its own market, but who shops there? Who sells there? What's the best strategy? Researchers at Harvard Business School have examined consumerism at the top of the curve - from high fashion and luxury watches to prestige cars and top-end experiences - to produce a series of 12 insight papers...
To sell luxury, should it still be called luxury?
While the luxury sector is experiencing unprecedented worldwide success, it is also facing an existential crisis, as Professors Jean-Noël Kapferer and Anne Michaut explain...
By PrimeResi
Marriott to expand its branded residence portfolio ‘by more than 70% by 2022’
Ritz-Carlton owner has grand ambitions to develop many more stand-alone luxury residential schemes around the world in the coming years
By PrimeResi
Introducing: The Prime Residential Almanac
A prestigious, practical companion book for luxury property professionals. Available now
By PrimeResi
Most read
£11mn Mayfair townhouse snapped up in ‘ultra-fast’ deal
Former residence of Countess Raine Spencer on Farm Street sold within three days of listing, following a 'wave of enquiries from around the world'.
In Pictures: Cipriani Residences Miami’s London launch party
Mast Capital showcased its latest luxury branded residential project to Mayfair's deal-makers & glitterati last week.
By PrimeResi
Boutique agency goes big in Belgravia
Firm claims number one ranking after opening an office in the prestigious neighbourhood just ten months ago.
Rare new-build townhouse hits the market in Chelsea
Double-fronted project by boutique developer Wilben is the first new house on Gertrude Street for over 170 years.
PCL market ‘holds steady’ despite pre-Budget jitters
The number of applicants registering to buy was up by nearly 50% last month, reports JLL.
Banda moves into retail with virtual furniture & design gallery
Edo Mapelli Mozzi's new project showcases vintage interior design pieces that 'pay homage to global artisans and craftsmanship.'
By PrimeResi
Second-hand homes set new records in Mayfair
Wider uncertainty has failed to dent the historic district's appeal amongst global HNWIs, reports agency.
John D Wood & Co. recruits Savills’ Stuart-Mogg to lead Kensington sales
James Stuart-Mogg spent the last eight years with Savills.
By PrimeResi
Chancellor set to leave CGT rates for second homes ‘untouched’
New leaks from Downing Street suggest Rachel Reeves is planning to leave Capital Gains Tax on property sales unchanged, while increasing rates on other asset sales by 'several percentage points'.
By PrimeResi
Interview: Hamptons’ Craig Tonkin on positioning a heritage estate agency for success in today’s PCL property market
'Unlike a number of other agents we don’t feel threatened by the emerging ‘broker model’, indeed we see huge opportunity to evolve with it'
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