Main image: Ollie Marshall
Hold the Line: Ollie Marshall on why battle-weary PCL homeowners shouldn't capitulate now
After a decade-long assault on assets, the signs of a London resurgence are real, says top buying agent.
Ollie joined Prime Purchase in September 2021, after more than 20 years working in the prime central London market. During that time, he co-founded Brooks Marshall, which he ran for nine years before turning his hand from selling to buying.
The London ‘anti-bubble’: Ollie Marshall on finding value amid the global froth
Bubbles are everywhere these days, writes top buying agent - but a growing cohort of investors is finding shelter & opportunity in the UK capital’s unloved prime property heartlands.
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
The Gift Horse: Ollie Marshall on London’s ‘unbelievable’ opportunities for prime property buyers
Markets have become irrational and some remarkable homes are going for a song, reports top buying agent; the key is knowing how to capitalise, and where to look.
Companies in this article
Prime PurchaseMost read
Chelsea estate reportedly trades in £270m-plus off-market deal
Sale of historic SW London mansion is thought to rank among the most expensive ever recorded in the UK, and potentially globally.
Strutts bolsters Knightsbridge & Belgravia team with double hire
Heritage estate agency adds high-end specialists from Chestertons & Carter Jonas as PCL push continues.
Strutt & Parker refreshes brand as growth push gathers pace
140-year-old firm’s marketing overhaul aims to 'move the brand into a more premium space' amid ongoing hiring and broker push.
Opinion: Finchatton’s Andrew Dunn on London’s resilience in a changing world
The top-flight super-prime developer shares insights on demand, sentiment amid uncertainty, and what still drives HNW decision-making.
By Andrew Dunn
Behind closed doors: When big egos derail super-prime property deals
From hedge fund titans to media moguls, seasoned buying agent Saul Empson reflects on the real cost of bad behaviour.
By Saul Empson
Ant Yapi appointed at Holland Park Gate
The international contractor will deliver Phase Two of Lodha UK's super-prime project opposite the Design Museum.
By PrimeResi
UK Sotheby’s teams up with Sports World on big-ticket lettings
Tie-up results in ‘landmark’ transactions in Highgate and North Surrey.
Inside Foxtons: Sales reset, stress tests & the shift to recurring income
Estate agency reveals fresh detail on sales strategy, downside scenarios and senior pay in latest company filings.
In Pictures: ‘Extraordinary’ double chalet in Gstaad goes under the hammer
The 'exceptionally rare' property features two independent ski-in chalets with 'resort style' amenities.
By PrimeResi
Luxury Mayfair scheme chalks up deals as turnkey demand holds firm
Agents report ‘sustained appetite’ at Reuben Brothers development despite market headwinds.
LATEST ARTICLES
Opinion: Why London remains the natural home for global trophy buyers
Demand is returning to north London’s top-tier enclaves as Middle East tensions rise and pricing resets, reports agency boss Trevor Abrahmsohn.
Luxury Mayfair scheme chalks up deals as turnkey demand holds firm
Agents report ‘sustained appetite’ at Reuben Brothers development despite market headwinds.
UK Sotheby’s teams up with Sports World on big-ticket lettings
Tie-up results in ‘landmark’ transactions in Highgate and North Surrey.
London property prices have climbed by an average of 1.3% a year over the last decade
Central London areas have significantly underperformed outer boroughs in price growth terms.
By PrimeResi
Six ways the new High Value Council Tax Surcharge could change the luxury property market
From shifts in pricing and transaction levels to new-build activity, the OBR has released fresh forecasts for how the prime resi market could be affected by 2028's new annual levy.
By PrimeResi