Main image: Etro Residences Phuket, announced earlier this year
From Legacy to Resonance: Michele Galli on the next chapter for branded residences
Branded resi is 'a new frontier for residential real estate & value creation', argues the boss of The One Atelier, who has worked on schemes for Fendi Casa, Dolce&Gabbana, Karl Lagerfeld, ELLE, ETRO, Brietling, and more.
Michele Galli is CEO of The One Atelier, a complete turn-key service company for the development of luxury real estate projects, overseeing the entire process from idea generation to handover.
The Rise & Rise of Branded Residences: 12 industry experts explore the trends, challenges & future of the sector
A panel of experts and industry insiders from The Luxury Property Forum explore the evolution, the challenges and the future of branded residences.
By Priya Rawal
Fashion magazine announces second branded resi development
ANAX Developments is bringing forward ELLE-branded residences in Dubai.
By PrimeResi
Itani expands Global Branded Residences with significant new hires
Aldo Flakstad has moved from Knight Frank in Italy; Anna Carner joins from JLL in London.
By PrimeResi
Most read
‘£175mn’ restoration project in Wiltshire nears completion
The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Chestertons installs new sales heads in Knightsbridge & Kensington
30-branch agency announces senior appointments at two key PCL bases.
In Pictures: London Square debuts boutique Brook Green scheme
The Aldar-owned developer is converting a set of historic school buildings into a gated enclave of 32 luxury homes.
Savills sounds quietly bullish on early-2026 prime activity
Agency's residential chief says first five months of the year could be the busiest as buyers move ahead of fresh uncertainty.
Opinion: Is Making Tax Digital the final nail in the rental market coffin?
PCL lettings expert Olivia McSweeney explains why an imminent admin shift risks accelerating landlord exits - and deterring the next generation from entering the sector.
In Pictures: Landmark Mayfair mansion with potential seeks £25mn
Former Auchincloss-Coats residence, available for the first time in 30 years, offers scope to create a £55mn super-home, according to agents.
My Property Career: Quickfire Q&A with Becky Fatemi
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
Mayfair on top as London’s £5mn-plus market sinks to a five-year low
Super-prime sales volumes slumped by nearly a third last year, reports Savills, high-value buying activity 'returns to pre-pandemic pace.'
By PrimeResi
Savills: Prime markets forecast to bottom out this year – except PCL
Prime Regional property prices are likely to rise 1.5% in 2026, predicts Savills, but Prime Central London values have a bit further to fall.
By PrimeResi
In Pictures: Ransome’s Wharf launches with a ‘refined Chelsea-meets-Battersea aesthetic’
London Square's design team for the 118-home development includes Echlin, Fourfoursixsix, and 5PA Architects.
By PrimeResi
LATEST ARTICLES
In Pictures: Ransome’s Wharf launches with a ‘refined Chelsea-meets-Battersea aesthetic’
London Square's design team for the 118-home development includes Echlin, Fourfoursixsix, and 5PA Architects.
By PrimeResi
Interview: Jason Tebb on what CoStar’s capital means for OnTheMarket’s next phase
Exclusive: OnTheMarket's president speaks to PrimeResi as the property portal updates on progress under CoStar ownership.
New franchisee steps up at Winkworth North Kensington
Lettings manager Jason De Sousa has taken over the agency’s long-running office on Ladbroke Grove.
PCL council warns cyber attack fallout is ‘ongoing and will take several months’
A cyber incident 'with criminal intent' has been causing havoc in Prime Central London since November, causing significant delays to planning decisions across Westminster and Kensington & Chelsea.
By PrimeResi
Book Now: LPF webinar – The global outlook for the luxury property industry in 2026
Priya Rawal will host a live online event on 28th January, featuring an impressive panel of super-prime experts from London, New York & Dubai.
By PrimeResi