Developer looks to turn TikTok views into sales
Avanton continues US-style marketing drive for £130m scheme in Battersea.
Fenton Whelan gears up for Park Modern launch as pre-sales hit £100m
The developer is planning to unveil its super-prime scheme by Hyde Park via a 'Netflix-style' virtual event tomorrow morning.
Developer signs up influencers to ‘test-drive’ new Battersea scheme
London and other European cities are playing catch-up to the States when it comes to influencer-driven marketing, says Avanton.
US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
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In Pictures: £24.75mn show apartment unveiled at luxury Mayfair scheme, 60 Curzon
A flurry of sales have been finalised at the Art Deco-influenced project in recent months.
Luxury agency UK Sotheby’s International Realty launches property buying arm
The London-based brokerage has already signed up private clients with a combined £300mn to spend on high-end homes in 2025.
Big-ticket townhouse sale completes in Marylebone
Buyer exchanged on 'incredible' mixed-use proposition, listed at £22.5mn, just before the Budget.
High-flying agent joins Harding Green in Clapham
Catherine Wilson previously worked at Douglas Elliman in New York, and ran sales for the King's Cross & Battersea Power Station developments in London.
Buying agency flags ‘window of opportunity’ for house-hunters
It's shaping up to be a busy winter season for the property market, suggests Recoco.
Global branded residences sector to double in size over the next seven years, predicts agency
Demand for high-end branded product is showing no signs of slowing down, reports Savills, revealing another 60 names are poised to enter the space by the end of the decade.
Luxury Property Forum founder announces global ambitions
In Pictures: Priya Rawal hosts the LPF Christmas Soiree at Ginza St James's.
Ending non-dom tax breaks has cost £140mn in ‘lost’ Stamp Duty revenue, claims agency
Knight Frank believes speculation over tax changes caused a 'shortfall' of 142 high-value property sales since March, resulting in a 'theoretical loss' in revenue for HMRC.
Foreign buyers shift focus in UK property market amid changing trends & taxes
The proportion of overseas buyers has risen to 27% in London, new stats show, with Asian investors at the forefront.
Global sports star nets Bugatti-branded penthouse
Developer Binghatti reveals A-list buyer at latest ultra-luxe project in Dubai.
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Five key trends shaping Alpine property markets in 2024-25
Property markets in Europe's traditional ski resorts are proving 'resilient', says Knight Frank, as wealthy buyers discover the mountains' year-round appeal.
In Pictures: Extraordinary Jersey mansion seeks £35mn
This 'Mayfair specification' super-prime house overlooking St. Brelade's Bay is 'the ultimate retreat for discerning homeowners', say agents.
Estate agents report another rise in agreed sales
Propertymark expects home buying & selling activity to 'accelerate over the coming months moving into 2025.'
LonRes adds video reels as property marketing evolves
Video content has become an essential part of the marketing mix, says B2B prime London trading platform.
Property market tempo upbeat amid post-Budget bounce – Winkworth
Agency reports heightened activity in the prime market as uncertainty subsides & forecasts strong demand for flats in the run-up to Christmas.