Developer looks to turn TikTok views into sales
Avanton continues US-style marketing drive for £130m scheme in Battersea.
Fenton Whelan gears up for Park Modern launch as pre-sales hit £100m
The developer is planning to unveil its super-prime scheme by Hyde Park via a 'Netflix-style' virtual event tomorrow morning.
Developer signs up influencers to ‘test-drive’ new Battersea scheme
London and other European cities are playing catch-up to the States when it comes to influencer-driven marketing, says Avanton.
US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
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‘£175mn’ restoration project in Wiltshire nears completion
The eight-year rescue of the Grade I listed Tottenham House is said to be the UK’s most expensive home renovation.
Chestertons installs new sales heads in Knightsbridge & Kensington
30-branch agency announces senior appointments at two key PCL bases.
Savills sounds quietly bullish on early-2026 prime activity
Agency's residential chief says first five months of the year could be the busiest as buyers move ahead of fresh uncertainty.
Opinion: Is Making Tax Digital the final nail in the rental market coffin?
PCL lettings expert Olivia McSweeney explains why an imminent admin shift risks accelerating landlord exits - and deterring the next generation from entering the sector.
In Pictures: London Square debuts boutique Brook Green scheme
The Aldar-owned developer is converting a set of historic school buildings into a gated enclave of 32 luxury homes.
In Pictures: Landmark Mayfair mansion with potential seeks £25mn
Former Auchincloss-Coats residence, available for the first time in 30 years, offers scope to create a £55mn super-home, according to agents.
My Property Career: Quickfire Q&A with Becky Fatemi
Recruitment guru Barry Collins chats with prime resi industry leaders & entrepreneurs, distilling decades of experience & career highlights into 60 seconds.
In Pictures: Ransome’s Wharf launches with a ‘refined Chelsea-meets-Battersea aesthetic’
London Square's design team for the 118-home development includes Echlin, Fourfoursixsix, and 5PA Architects.
By PrimeResi
Savills: Prime markets forecast to bottom out this year – except PCL
Prime Regional property prices are likely to rise 1.5% in 2026, predicts Savills, but Prime Central London values have a bit further to fall.
By PrimeResi
In Pictures: Inside the luxury resi reworking of a St John’s Wood landmark
The historic former chapel-turned-studio where Queen filmed Radio Ga Ga is being transformed into five turnkey homes.
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Buyer demand is down 9%, but early 2026 is ‘in line with 2024’
Zoopla's latest index suggests growing confidence in the property market, but both month-on-month and year-on-year comparisons should be treated with caution.
By PrimeResi
Pacaso signs celeb broker to help ‘define the next chapter of luxury co-ownership’
'Million Dollar Listing' star Fredrik Eklund will promote the shared-ownership property platform to HNWIs & top-end agents around the world.
By PrimeResi
Home Counties estate agency recruits trio of well-known names
Phillip Armstrong, Marcus Gondolo-Gordon & Chris Humphrey have all joined house.Partnership.
By PrimeResi
In Pictures: Inside the luxury resi reworking of a St John’s Wood landmark
The historic former chapel-turned-studio where Queen filmed Radio Ga Ga is being transformed into five turnkey homes.