'Everyone is running twice as hard': Guy Meacock on a 'confused' Prime London market
The context of what is normal no longer applies, says director of buying agency Prime Purchase.
Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
What to read next
Guy Meacock: Why London continues to captivate American buyers
'There have been surges of interest from Americans in the past but in 20 years of doing this job, I can’t recall quite so many buying as now'.
By Guy Meacock
Guy Meacock: Why Chelsea is still pick of the bunch for prime property buyers
A buying agent's guide to the best streets and schemes in SW3, and what's happening in the sales market right now...
By Guy Meacock
Guy Meacock: After watching from the sidelines, London shoots for the stars
Values are on the creep, stock levels are low, money is cheap and forecasts are overwhelmingly positive – it’s like the market has swept away the scars of the last 18 months…
By Guy Meacock
Companies in this article
Prime PurchaseMost read
Inside St John’s Wood Square: Sales launch at ‘once-in-a-generation’ super-prime project
Portia Fox-designed show apartment unveiled as long-awaited transformation of historic NW8 barracks site hits the market, with pricing revealed for the first time.
Forbes-backed brokerage adds another big name to PCL line-up
Latest Founder Partner brings nearly four decades of top-end agency experience to Martin Bikhit’s new venture.
Major developer calls time on London as viability ‘fundamentally broken’
Economic rewards for taking development risk in the capital have 'evaporated,' says housebuilding giant boss.
By PrimeResi
RFR brings in super-prime specialist as MD
Former Knight Frank partner joins Chelsea-based buying firm.
Native Land unveils £15.5mn penthouse with one of Marylebone’s biggest roof terraces
In Pictures: Developer rounds off sales programme at well-received PCL scheme with a flourish.
Knight Frank adds more affiliate brokers as enquiries top 170
Agency continues rollout of self-employed model as it targets key territories across South East and West London.
Martin Kemp Design takes up residence near Buckingham Palace
Luxury design practice moves into new Buckingham Place studio, with a run of prime resi projects underway and a growing furniture range.
Bugatti teams up with Rhodium for global branded resi drive
Luxury car marque brings Dean Main's outfit in to build on resi projects in Dubai and Miami.
By PrimeResi
‘Not for the faint-hearted’: Jo Eccles on navigating today’s prime London market
Hesitant buyers, ‘unicorn’ hunters and behind-the-scenes fee wars are adding to the complexities of getting a deal done, explains Eccord’s MD.
By Jo Eccles
Have PCL property values turned a corner?
Fresh Savills data suggests the pace of decline is easing across prime markets, as buyers & sellers become 'more aligned on price.'
By PrimeResi
LATEST ARTICLES
Luxury London lettings hit record levels as international buyers bide their time
Wealthy residents 'have not turned away' from Prime Central London, says JLL.
Five Charts: Prime buyer & seller attitudes in Autumn 2026
There are significant challenges but 'commitment to move home remains in positive territory,' concludes Savills after surveying more than 1,000 prospective buyers & sellers.
By PrimeResi
Chancellor ‘rules out’ lowering mansion tax threshold to £1.5mn
John Healey reportedly rows back on cutting the HVCTS entry point in this month's Budget, following backlash from London MPs.
By PrimeResi
Dilemma, dilemma: Lucian Cook on the psychology & science of pricing in the current market
Savills' research chief explores the market mechanics and mental gymnastics behind pricing strategies for top-end instructions.
By Lucian Cook
New head of sales at Knight Frank Islington
Sophie McCarthy takes the reins after 17 years with the agency.