Fenton Whelan gears up for Park Modern launch as pre-sales hit £100m


The developer is planning to unveil its super-prime scheme by Hyde Park via a 'Netflix-style' virtual event tomorrow morning.

Luxury developer Fenton Whelan is gearing up for the big reveal of its Park Modern scheme by Hyde Park this week.

Billed as the area’s most significant super-prime residences launch since One Hyde Park, the PLP-designed project in Bayswater will be debuted via a “Netflix-style” virtual event tomorrow morning.


Off-plan buyers have paid up to £5,000 psf for the units at Park Modern

The “spectacular” 20-minute documentary will combine animation showing the completed building, alongside aerial footage of Hyde Park; Fenton Whelan says over 500 people from around the world have so far signed up to watch.

Off-plan buyers from the UK, continental Europe, the USA, the Middle East, China and Hong Kong have spent a combined £100m at the scheme to date, paying up to £5,000 per square foot – thought to be a new benchmark for the northern boundary of Hyde Park. A third of the units have now been spoken for.

Tomorrow’s event is being laid on to mark the main launch, with the second phase release of residences including the upper floor apartments and penthouse collection.

The £500m scheme, first unveiled in 2018, is creating 57 apartments in total, ranging from one to six bedrooms, plus a suite of residents’ amenities including 25-metre pool, spa, gym, cinema and valet parking. There will also be 30,000 square feet of commercial space.

Sanjay Sharma, co-Founding Director of Fenton Whelan: “Our virtual launch will provide attendees with a front row on the park, with the pre-sales and state-of-the-art design Park Modern has become Hyde Park’s most talked about new residential building, perfect for those looking to enjoy an exceptional quality of life and wellbeing in the heart of Prime Central London. Park Modern provides the most outstanding luxury apartments in London.”

PrimeResi readers can sign up to watch the virtual launch, which will be hosted here on the 8th June at 9am.