Marketing
Going Dutch: Boston mansion price to drop $25k a week until sold
A seven-bed ocean-front mansion in Boston USA is being sold in a Dutch auction, dropping its asking price by £25,000 every week until sold, in an effort to drum up some interest.
Google Glass gets a look in on property videos
Aston Chase has jumped on the techno-wagon, joining up with property video company VistaBee to produce a film of a £9m St John's Wood penthouse using Google Glass.
The Feeling’s Mutual: New portal takes aim at “stale marketplace”
Just when you thought it had all gone quiet on the new portal front, we've had word of another aspiring giant-killer entering the fray.
NAEA and ARLA to advertise for licensed agents
The National Association of Estate Agents and the Association of Residential Lettings Agents are launching TV advertising campaigns to promote the importance of choosing a licensed sales or lettings agent.
What Goes Around: How to refer (and get referred)
Effectively managing referrals to and from your business is the best way to guarantee great leads.
Parity Pledge: UK housebuilders promise end to ‘foreign first’ sales tactics
A bevy of big league resi developers have signed up to a new "voluntary commitment" that could affect the way new schemes are marketed from next year.
Classy-fied Advertising: £10.5m penthouse goes on Gumtree
Rummaging around the vintage bikes and "brand new" headphones on bric-a-brac behemoth Gumtree.com, bargain hunters may have been surprised to see a super-prime penthouse lurking in last week's listings.
Stick The Vs Up: How to commission a property video
There's generally two types of property videos out there at the moment; amazing and amazingly bad.
Agents’ Mutual hits “critical mass” in North-East
Agents Mutual is pulling out a regional sprint finish as the new property portal's Gold Membership deadline looms (seven days to go).
Foxtons cracks FTSE 250
32 years after Jon Hunt opened up a two-man office in the then up-and-coming Notting Hill, Foxtons has made it into the FTSE 250.
Cluttons changes its colours as part of “profound” agency reboot
250-year-old estate agency Cluttons is completely overhauling its brand, launching a modern blue new look as of 12th February 2014 as "a public demonstration of the profound changes which are transforming…
PrimeLocation Blog Awards: Nominations open
PrimeLocation is once again on the prowl for the cream of the property bloggers, opening up nominations for its hotly-contested annual Blog Awards.
There are seven categories open to public votes: