Marketing
Need to know who to know? Check The New Directory of Prime Property
We're rather proud to announce the launch of The PrimeResi Directory: a new resource to help you find the right people for the job
Selling a £30m mansion? There’s an app for that…
A developer has come up with an interesting marketing idea to help shift a 'world-class' country estate on the Isle of Man.
Chinese buyers to become ‘biggest overseas force in London’s property market’ by 2016
Harrods Estates has signed an agency-wide partnership with Chinese mega-portal Juwai.com, as new figures are released on the scale of Chinese investment into the capital's property market.
Winkworth sponsors race day at Cowes Classics Week
Winkworth has decided to go three sheets to the wind and sponsor a race day at Charles Stanley Cowes Classics Week this summer.
Chestertons’ new look goes live
Six weeks after Chestertons' brand new look was revealed, the company has launched its solo (sans-Humberts) website. And it looks rather good
Identity Parade: How to build a powerful property brand
The recent rebranding of Cluttons showed how to take one of the industry's most established, conventional identities, and turn it into something modern, fresh and instantly recognisable.
US giant signs up Charcol in major UK play
US real estate behemoth Keller Williams has launched the first of its "property super-centres" in Victoria as it bids to crack the UK market
Agents Giving launches #AgentsGivingDay – 21st June
The inaugural Agents Giving Day - a new annual event from industry charity Agents Giving - is launching on 21st June
Taylor Wimpey Central London hires Luchford APM
Ahead of a slew of new launches in Battersea, North Kensington and Southwark, Taylor Wimpey Central London has hired the big guns of Luchford APM to take the reins on all things pr-related.
Hamptons goes big on cab-vertising
Hamptons International has decided to head down the branded taxi route this year, wrapping more than fifty 'Sherbet Dabs' as part of its new marketing campaign.
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The Story of Mayfair: Wetherell writes the book
People sometimes say that self-proclaimed Mayfair Guru Peter Wetherell wrote the book on prime W1 property; well now he literally has
Brand Slam: The seven best property agency rebrands of 2013-14
There's been a glut of prime resi rebrands over the last 18 months or so, ranging from little licks of paint to full-on corporate gut-jobs.
Here's our pick of the top seven recent brand overhauls:
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