Marketing
NAEA and ARLA to advertise for licensed agents
The National Association of Estate Agents and the Association of Residential Lettings Agents are launching TV advertising campaigns to promote the importance of choosing a licensed sales or lettings agent
What Goes Around: How to refer (and get referred)
Effectively managing referrals to and from your business is the best way to guarantee great leads
Parity Pledge: UK housebuilders promise end to ‘foreign first’ sales tactics
A bevy of big league resi developers have signed up to a new "voluntary commitment" that could affect the way new schemes are marketed from next year
Stick The Vs Up: How to commission a property video
There's generally two types of property videos out there at the moment; amazing and amazingly bad
Classy-fied Advertising: £10.5m penthouse goes on Gumtree
Rummaging around the vintage bikes and "brand new" headphones on bric-a-brac behemoth Gumtree.com, bargain hunters may have been surprised to see a super-prime penthouse lurking in last week's listings
Agents’ Mutual hits “critical mass” in North-East
Agents Mutual is pulling out a regional sprint finish as the new property portal's Gold Membership deadline looms (seven days to go)
Foxtons cracks FTSE 250
32 years after Jon Hunt opened up a two-man office in the then up-and-coming Notting Hill, Foxtons has made it into the FTSE 250
Cluttons changes its colours as part of “profound” agency reboot
250-year-old estate agency Cluttons is completely overhauling its brand, launching a modern blue new look as of 12th February 2014 as "a public demonstration of the profound changes which are transforming…
PrimeLocation Blog Awards: Nominations open
PrimeLocation is once again on the prowl for the cream of the property bloggers, opening up nominations for its hotly-contested annual Blog Awards
Zoopla cracks down on private vendors
ZPG has announced "clear guidelines" in an effort to rid its portals of private vendors and landlord aggregators.
HNW research hub Scorpio snapped up by McLagan
Wealth research firm Scorpio Partnership is being bought up by global consultancy giant McLagan (part of Aon Hewitt)
Electric Dreams: Redrawing the role of CGI in architecture, development and design
Fresh from MSMR's triumph in the "Residential Visualisation" category at last week's SBID Awards, Sheila McCusker explains how computer generated imagery has evolved from a "nice-to-have" into an essential to…