Marketing
Chestertons’ new look goes live
Six weeks after Chestertons' brand new look was revealed, the company has launched its solo (sans-Humberts) website. And it looks rather good
Identity Parade: How to build a powerful property brand
The recent rebranding of Cluttons showed how to take one of the industry's most established, conventional identities, and turn it into something modern, fresh and instantly recognisable.
US giant signs up Charcol in major UK play
US real estate behemoth Keller Williams has launched the first of its "property super-centres" in Victoria as it bids to crack the UK market
Agents Giving launches #AgentsGivingDay – 21st June
The inaugural Agents Giving Day - a new annual event from industry charity Agents Giving - is launching on 21st June
Taylor Wimpey Central London hires Luchford APM
Ahead of a slew of new launches in Battersea, North Kensington and Southwark, Taylor Wimpey Central London has hired the big guns of Luchford APM to take the reins on all things pr-related.
Hamptons goes big on cab-vertising
Hamptons International has decided to head down the branded taxi route this year, wrapping more than fifty 'Sherbet Dabs' as part of its new marketing campaign.
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The Story of Mayfair: Wetherell writes the book
People sometimes say that self-proclaimed Mayfair Guru Peter Wetherell wrote the book on prime W1 property; well now he literally has
Case Study: Using video to market a trophy instruction
Can a set of snaps and some pithy paragraphs ever really do justice to a super-prime scheme? The developer of these two record-breaking penthouses in St John's Wood certainly didn't think so, and commissioned …
Brand Slam: The seven best property agency rebrands of 2013-14
There's been a glut of prime resi rebrands over the last 18 months or so, ranging from little licks of paint to full-on corporate gut-jobs.
Here's our pick of the top seven recent brand overhauls:
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Chestertons unveils new(ish) look as restructure takes shape
We've had big rebrands from Cluttons, JLL and Property Vision already this year, but last night it was Chesterton Humberts' turn to ruffle some new plumage.
Country property goes on show in Chelsea
John D Wood is bringing its country network to town just in time for the Chelsea Flower Show, hosting a country property exhibition at the Sloane Club in SW3 on 23rd May
Local Heroes: Why estate agents are the heartbeat of a community
It probably takes more bottle to dress up as the Easter Bunny in Wimbledon than to climb Kilimanjaro for charity, says Peter Knight of Agents Giving, and it can reap greater rewards for a business in …