Marketing
Helical drops Bar
Change comes with a new-look website, after the listed company issued a "quietly confident" trading update
OnTheMarket’s ‘one other portal’ rule gears up for legal challenge
OnTheMarket.com and 18-branch estate agency Gascoigne Halman are readying themselves for a landmark legal battle
Off-market deals on the rise in the country market
While the London team reports a trend for buyers casting their nets further in search of value, The Buying Solution's advisors in the country have noted a significant increase in the number of off- or…
International property marketing service expands portal reach
Properstar, a property portal designed to help UK agents market to an international audience, has signed a deal that nearly doubles its network of portals around the world.
More Than Words: The value of super-prime brand identity
Every new property development in prime central London purports to be "luxury", so how can developers make their projects really stand out in such a crowded landscape? It takes more than words to build …
Globrix co-founder secures big backing for ‘Google-style’ commercial portal
One of the founders of former News International-backed property portal Globrix (which merged with Zoopla in 2013) has made a big splash in the commercial sector.
Virtual Realty: Online estate agency comes of age – but is it a viable model?
Online estate agency is now mainstream, says Property Vision's Charlie Ellingworth as Savills and Countrywide make first forays into the virtual arena. Bu
‘A leap forward for the industry’: Countrywide hits the online button
Just days after the big news about Savills and YOPA, it's Countrywide's turn to make a splash in the (now fairly crowded) online sales arena.
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Bouygues Development rebrands as Linkcity
Bouygues group's UK property development arm - formerly Bouygues Development - has been rebranded as "Linkcity", with a new focus on the PRS sector.
Archant and Zoopla ink content deal
Zoopla has signed a year-long partnership with regional publisher Archant to ramp up its editorial content.
Set Your Sites: What is the future for marketing development land?
As the land market evolves, agents will have to concentrate less on harnessing relationships with buyers, and more on their presentation and digital media skills, explains Knight Frank's Daniel Ward...
Operating Instructions: Mayfair agency pens ‘definitive’ guide to luxury property marketing
With property sales down nearly 50% in some parts of PCL, vendors - or rather their agents - are having to work extra hard to attract buyers these days