Marketing
The Spring Journal: Introducing PrimeResi Quarterly No.5
440 pages of essential news, opinion and in-depth analysis for the UK's prime residential industry
Analysts predict hard times for Zoopla and OnTheMarket
The tit-for-tat bickering between property portals may have simmered down a touch in recent months, but some conflicting opinions from stock market analysts warn of more to come..
London estate agency offers fixed fee deal for £1m+ homes
12-branch London estate agency Portico - which started out life as Edmund Cude in 1818 and rebranded last year - is offering a fixed fee promotion for properties it values at over £1m.
E
INTERVIEW: Alex de Blonay of Pure DNA on building luxury property brands
Former Head of Branding at Candy & Candy talks to PrimeResi about what makes a great premium brand
Northacre to sponsor the Serpentine’s Summer House exhibition
After branding up the V&A's "What is Luxury?" show last year, ultra-prime London developer Northacre is firming up its high culture and design creds by signing up to sponsor the first Serpentine Summer H…
Versace skyscraper rebrands as first phase sales hit halfway mark
Dubai-based DAMAC has taken the call to "re-align" the moniker of its glitzy 5o-storey resi project in Nine Elms.
Online agent markets Ben Wheatley’s ‘High Rise’ penthouse for £110,000
eMoov may not be everyone's cup of tea, but they do come up with some lovely clickbait marketing hooks..
Archant launches international property glossy
Regional publishing force Archant has decided to pump considerable resources into launching a quarterly global luxury property magazine, after spotting a "gap in the market".
In With A Shot: British Land to take on first ‘Instagrammer-in-Residence’
Clarges developer British Land has partnered up with IGersLondon, one of the city’s biggest Instagram communities, to launch a competition to find an in-house Instagrammer.
Wandsworth Council bans ‘dominating’ estate agents’ boards
Estate agents now need to apply for permission to put up advertising boards in Putney, Balham, Clapham Junction and Lavender Hill (maps of affected streets below), after the council waged war on what i…
MIPIM 2016: The Resi Highlights
21,400 property peeps will be descending on Cannes next week for the 27th edition of Le marché international des professionnels de l'immobilier and we're pleased to report the weather looks particularly promising. O
LSL Property Press Awards 2016: The Shortlist
Shortlists have been announced for this year's LSL Property Press Awards, naming the best and brightest in British consumer and trade real estate media