Marketing
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
Luxury agency connects via WhatsApp
Quintessentially Estates rolls out high-end platform with instant messaging functionality as clients increasingly eschew emails and calls
Super-prime construction firm collaborates on street art project
London Projects offers up hoardings on Pavilion Road for RBKC's new creative initiative
OnTheMarket founder Strutts returns to ZPG
48-branch agency follows fellow OTM founders D&G and Chestertons in listing on all three major portals
Call Me Maybe: Why you should never leave voicemails
Forget old fashioned voice messages - today's top brokers need to employ more efficient forms of communication to get results, says Knight Frank's super-prime specialist Daniel Daggers...
OnTheMarket hits 10,000 branches; ramps up sales team to convert free trials
Property portal has doubled the size of its sales team since February, as it looks to turn free trial offers into full-price listing contracts
Is this the ultimate ‘For Sale’ board? Luxury US brokerage develops $1,000 ‘smart sign’
Tech-focused agency Compass takes a few design cues from Dyson to "reimagine the real estate sign"
Show & Sell: The evolution of the marketing suite
How schemes from London to Sydney are attracting buyers with experience-led spaces, a world away from the portacabins of the past...
Property developer publishes a new magazine to promote its East London placemaking
EcoWorld Ballymore steps up its ambitious placemaking strategy as it launches another tranche of apartments at London City Island
Which online estate agencies are listing the most £1m+ properties?
We've totted up how many prime properties the ten biggest non-traditional agencies are currently listing...
What new-build buyers want: 15 charts for property marketeers
Marketing messages that highlight choice, quality, and ongoing cost to run are seen as the most interesting - and the most believable - for British new-build buyers, according to a survey by property portal…
CBRE chronicles London’s celebrity highlights for homeless charity StreetSmart
Property firm launches a book as part of its "Our London" campaign